Category: Customers

The key to measuring the the good profits in business is derived from customers happiness, loyalty to the product or service, and referrals.

The Net Promoter Score and why it matters to you

A closer look at the Net Promoter Score: Promoters, Passives and Detractors A closer look at the Net Promoter Score: Promoters, Passives and Detractors, and why it matters so much to your business growth
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Getting clear about the perfect clients for your business

Let’s say someone wanted to help you get more clients and they had a database 6000 small business owners. How can such a person go about identifying those 5 to 10 perfect introductions for you from amongst the database of 6000?
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Marketing when the client is your competitor

Marketing Strategy Competition You’re not competing with other professionals, rather the first competitor you have to face is the actual client. The client needs to be convinced that they really shouldn’t go DIY. They shouldn’t try and manage their own renovations, run their Facebook advertising campaigns, organise their own wedding, or find and hire a new employee.
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Make sweet love to your customers and watch your business grow

Marketing Plan Business Love If you make the focus of your business to turn your customers, all of them into Raving Fans, you’ll never have to do any other marketing, because they’ll do it for you, and better yet, they’ll do it for free.
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Customer Feedback the Simple Way

disapproval Do you know if your customers truly love you? Are they advocates of your business or are they looking for the right opportunity to move on? What are you doing to find out?
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1001 Business Bedtime Stories… Kelvin Astounds His Customers

1001 Business Bedtime Stories… Truth 5, Marketing Kelvin realises that his bike shop has one great opportunity to carve out a niche for his bikeshop and build remarkable business. Once upon a time… a long, long time ago in a
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Your customers and Sabre-tooth tigers.

Your customers and Sabre-tooth tigers. There is a small almond shaped region in our brains, called the “Amygdala”. It is one of the most primitive regions deep in the base of our brains. As business owners we need to get intimately
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