The key step to take control of your business and your life

How do I take control of my business

how do I take control of my business

Bang crash! Watch out! Duck! Hang on! Oh no! Here we go again!

My life as a business owner feels like a roller coaster ride, I’m hanging on for dear life half the time… How can I slow it all down a bit and take control of my business and my life?

Running your own business can feel like a constant juggling act and most of the time, all you do is hold on for the ride and try to make sure you duck at the right time.

But it doesn’t have to be like that. Running your own business is never something you should because you want to have an easy life, because it’s never going to be easy. But you can make sure the business works for you rather than the other way round.

The Big Question of Small Business

It all starts with this question, The Big Question of Small Business:

Why does your business exist and why would anybody care?

Most business owners can’t answer that question clearly, in a single power sentence. And if you can’t answer that question, there is one really important thing you can never do, with confidence and clarity, and that is to say NO.

Saying NO is probably the one, most important thing that you have to learn to be able to do well in your business in order to to get off the roller coaster and to take control.

I’ll give you an example from my own experience that happened to me only last week.

That question, the Big Question I talk about above: Why does your business exist? My answer to it is this:

I help small business owners feel great about themselves and about their business, by helping them discover and build their own unique Beautiful Business and Life

That’s what I get up to do, each and every morning.

So last week I received an email from the health and wellbeing officer of one of the Big Four Banks here in Sydney.  This person is running a personal wellness program for the entire staff of the bank in Sydney and she was looking for a coach to be involved with the program. The opportunity was enormous. This bank employs thousands, if not tens of thousands of people in Sydney alone and being offered a sponsored opportunity to get in front of all those employees is incredible… For the right person.

I wasn’t the right person for the job

And there’s the rub. I’m not the right person for the an opportunity. I work with small business owners, not with employees in the corporate world. Now I’m sure I could have done something for this wellbeing officer and made it work and I would have done a good job, I have no doubt about that, but I actually know someone who is much better equiped to take on this project. She specialises in working with employees in the corporate world to help them feel better about themselves and advance in their careers. So I thanked the Wellbeing officer and I introduced her to my friend and two days later, my friend had signed up the gig. There’s a good chance that this is the best gig my friend has landed in years and I am absolutely sure she’ll lay them in the isles… She’s brilliant at this kind of thing.

I didn’t get the gig, I won’t make any money from the gig, but I also didn’t get the stress from doing something that wasn’t absolutely in my area of expertise. I’ve learnt over the years, that I’m really good at some things and not others, and I need to stick with those. My friend is really excited and will have a lot of fun with the project, probably make a lot of money and do really well. What’s more, she’s super motivated to return the favour and I have no doubt something will come my way at some stage that’s right up my alley.

Learning what to say No to, and do it in such a way that means everybody is happy is absolutely a core skill if want to get off the roller coaster and take control of your business.

So: Why does your business exist, and Why would anybody care about that?

I’d love to hear, drop me a line.

Cheers,

Roland Hanekroot

Read more:

Would you like to download my 12 Question Cheat-sheet to help you find your next Coach? Click here.

The Ten Priorities; Priority #4: Saying No

ten priorities, saying no in business

ten priorities, saying no

What’s the most important skill of a business owner?

This is the fourth post in the series of The Ten Priorities: Laying the Foundations for a Great Business and Life. The fourth Priority is about learning to say No. The introduction to this series on The Ten Priorities is here.

What do you think is the most important skill for business owners to master?

You’re probably thinking, financial management, or delegating, or sales or something like that.

Important skills, obviously, but the answer I’m looking for is this:

Knowing how and when to say NO, clearly and respectfully.

As I’ve talked about in the introduction to the Ten Priorities, the life of a business owner is one where there is never enough time in a day. And so, you have to decide, every day, what to say NO to and what to say Yes to.

Saying NO is hard, much harder than saying YES, but it’s a skill you can learn and get good at. (more about saying No here)

The Big Question of Small Business

Learning to say NO starts with becoming absolutely clear on the Big Question of Small Business:

Why does your business exist, what’s it on this earth for and Why would anybody care?

If you struggle to answer that question, clearly, in LESS than 20 words, there’s a good chance your business will get stuck.

Here’s a few beautiful examples of answers to that question:

  • From Disney: Create Happiness
  • From BMW: Create the Ultimate Joy of Driving
  • From an electrician, I worked with: You’re in Safe Hands
  • From a Retail fitout company, I worked with: More Bang, Less buck
  • From an Architect, I worked with: Architecture that Inspires.

Answer the Big Question of Small Business with complete clarity, and you won’t get stuck in your business… I promise you

For more resources, and reading on strategies for growing your business follow this link to the first of The 7 Big Questions that all small business owners want answered

Next week, Priority #5: Guessing

Would you like to download my 12 Question Cheat-sheet to help you find your next Coach? Click here.

BQ Business Growth

How can I grow my business?

business-growth-strategies All business growth strategies teased out

How to grow your business is the most enduring of The 7 Big Questions. All of us business owners have felt frustrated at some stage in our journey to building a Beautiful Business The business feels stuck at one level and we are not sure how to get it to the next level.

Would you like to download my 12 Question Cheat-sheet to help you find your next Coach? Click here.

Everybody’s favorite business guru, Seth Godin said it really well some years ago. Seth wrote in his blog:

“To build and grow a great business you really only have to do two things:

  1. Build a great product or deliver a great service
  2. Make sure lots of people know about it.”

(I’ve also written about Seth Godin’s two rules here)

And that is how simple it really is to build a Beautiful Business that Stands the Test of Time. No argument. But those two simple statements cover so many different aspects of business growth:

Skip ahead to the following sections:

seth godin business growth strategy In other words: Easier said then done… Thanks Seth.

But I believe we can keep things much simpler than they may seem at first glance.

Below you’ll find a brief summary of each of these aspects of business growth. Besides the summary, there are a bunch of links to further reading, watching or listening on each aspect.

If you come across some great resources on each of these aspects, I’d love you to share them with me and I’ll add them to the page.

Cheers,

Roland Hanekroot (more about my business – life coaching programs here)

So many misunderstandings and myths about business growth:

I have written about the general topic of business growth in many different places. I think there are a number of misunderstandings about business growth that are not helping us, as business owners, to feel better about ourselves. The first article is about that (and you can also read about the misunderstandings about growth in my book: The Ten Truths for Making Business Fun):

Grow your business with vision and purpose:

I believe that to grow a Beautiful Business that Stands the Test of Time you must be able to answer the question: Why does your business exist and why would anybody care? Most business owners can’t answer that question succinctly and powerfully. That’s bad, because if you don’t know why your business exists, your customers certainly won’t be able to tell, and then all it comes down to is price. Competing on price is a dog’s game, unless you’re Aldi, where price is your Purpose. The second reason you need to be able to answer the question clearly is that if you can’t, you will never master the greatest skill of effective business owners, namely the ability to say “NO”.

Click here to download my Free Guide to finding the perfect coach or mentor for you.

More about Purpose here:

Grow your business by setting goals

We’ve all heard that to grow your business you must start with Goal setting. But effective Goal setting is more complicated than you might think. Most Goals we set for ourselves and for our businesses are at best ineffective and at worst actually hinder our progress. Goals are often arbitrary, unrealistic, and unrelated to what really matters in our lives. A Goal to make $2 million revenue is an arbitrary and meaningless number, why $2 million? why not $1,956,384.13, or $2,163,927.46 for example? And so what when you reach the goal? Will you be better off somehow? What if you fall short? By $100, or by $1,000, or by $100,000? Does that mean you are a failure? Goal setting really makes a difference, as long as you understand that Goals are like a compass, they provide a direction on your journey, they are not the destination.

More about goal setting here:

Grow your business with marketing

Marketing is about creating opportunities to sell your stuff. As such, I fervently believe that:

Marketing is everything and everything is marketing

And it is. To grow your business you have to look at every aspect of your business. Marketing is about advertising campaigns, and social media and designing your logo and your website, but it’s also about how you answer the telephone, about your pricing policies, about ensuring that your customers are happy with what you sell them. It’s about how you dress and about how you present your quotes and about your Public Relations strategies and about your warranty return policies. One of the greatest marketing strategies is a relentless focus on quality in everything the business does, in order to “Create Raving Fans”, because if your customers are all Raving Fans, they will actually do your marketing for you.

Click here to download my Free Guide to finding the perfect coach or mentor for you.

More about marketing here:

Grow your business with online marketing

business-growth-strategies I don’t mean to imply that online marketing is somehow something different from all other forms of marketing, it isn’t. But it is useful to pay special attention to online engagement and marketing to build and grow your business, because it has become such an important aspect of any marketing strategy. Whether your business is a cafe or a building company or a law practice, or it imports widgets or makes whatsits, you can not ignore a bunch of different forms of online marketing. Email marketing, content marketing, Search Engine Optimisation, Search Engine Marketing, Social Media Engagement, Social Media Marketing, online PR, online reputation management (The ubiquitous star ratings), video marketing. The list is near endless and constantly changing.

You could easily argue (and I have in one of the articles I refer to below), that the principles of marketing haven’t changed, we’ve just got a bunch of new tools to do it with. And at one level that’s true, people still want to get to know, like and trust you before they will do business with you. But on another level things have changed drastically. Ten years ago, you’d give someone a business card with your web address on it and they would immediately want to know if you also had a bricks and mortar store. These days they want to know you’ve got a high functioning web presence and that you’ve got a presence on Facebook and on Google local and ideally a bunch of 5 start ratings on Yelp and Trip Adviser. Whether or not you have a bricks and mortar presence, simply doesn’t matter anymore. Online engagement in all forms must be part of your marketing strategies or you will not be taken seriously.

Click here to download my Free Guide to finding the perfect coach or mentor for you.

More about online marketing here:

Grow your business with sales

Nothing Happens Until We Sell Something

That’s a quote I saw hanging on the wall at a big office once, many years ago. And it’s true. No business growth, no business, without sales. No matter how great your product is, how beautiful your logo is, how smart your website is, or how wonderful your employee conditions are, if you’re not selling, the business will cease to exist.

Simple.

Sales is often seen as a subset of marketing, but I’m giving it it’s own section here, because I think of marketing as getting the customers to your door and sales as actually getting them to hand over money. Lead generation v lead conversion. Sales is about skill and it’s about mindset and systems and above all, it’s about making it easy for people. And this last word is the key to the whole shebang. It’s always about people. The old saying is:

People do business with people they know like and trust

You must always remember it’s about people first and foremost and in small business especially it’s about people in both directions: People do business with people. Your whole approach to sales, especially in small business, all aspects of it must be built on a people to people philosophy.

More about sales here:

Grow your business with planning

A business without a Plan achieves everything in it

business growth, planning, strategy

Nothing in other words. Your business growth depends on planning. No human endeavour ever amounted to anything without a plan. Yet planning is guessing. It can never be anything more than guessing, because we can not know the future. So if planning is guessing, why does it matter so much and how can we do it so it works?  There are two important answers to those questions:

1) You must understand that there are two entirely different types of business plans: Internal Plans, and External Plans. External plans are designed to impress others about your business and form part of the documentation to obtain a loan or other form of funding or make a proposal to a third party of some sort.

Internal Plans are documents designed to help the business focus. They are combined with meaningful goals (see above) and they help people in their day to day decision making processes. Internal and external plans have different functions and are presented quite differently as well.

2) Planning is a verb. It’s not static, it’s an activity that never stops. As soon as one plan is created, we start again. John Lennon said: Life’s what happens when we’re making other plans. Planning is like that, we make a bunch of assumptions and plan our actions accordingly. Then we go ahead and check reality as it unfolds and make changes to our plans to suit the new realities, every day, every week, every month and every year. Business Plans that work, that make a difference, are living documents.

Click here to download my Free Guide to finding the perfect coach or mentor for you.

More about planning here:

Grow your business with customer service

Customer service is also a subset of marketing of course, if done well it leads to more business from those customers, and as I said above, everything is marketing and marketing is everything, but it’s worth mentioning separately, because of the concept of Raving Fans.  Ken Blanchard wrote a little book that said it best in the title: Create Raving Fans and have your customers do your marketing for you. It’s a great little book and there’s a link below to get yourself a copy of it.

The principle of Ken Blanchard’s book is that your business should always be working to do one better for your customers than they expect. If you do so, your customers will become your advocates (Raving Fans) and advocates will go out of their way to help your business grow. They will talk to their friends about you, they will drag their colleagues to your door. They will defend your business against the competition and best of all, they won’t quibble about price. If your business focuses on turning it’s customers into Raving Fans, you will be able to slash your marketing budget in half, over time, for a better result.

More about customers here:

Grow your business with systems and quality improvement

My clients often ask me to help them grow their business, and I often tell them to stop worrying about that. Getting more customers is actually the easy part. The hard part of business is:

  • To deliver what you say you will
  • By the time you say you will
  • For the price you say you will
  • At the quality you say you will…
  • With a smile

making monye from death and hamburgers business-growth-strategies If you can do that all the time, the customers will come flocking to your door and you won’t have to spend much money on marketing (for one thing because you’ll be creating Raving Fans, see the previous topic). And right now, you may well be doing all those things, with a smile, but the trick is to be able to keep doing that as the business starts to grow.

I can’t tell you how many businesses I have seen struggle and fail in my years in business who couldn’t maintain their product or service quality and dependability and price, at scale. Once the business starts to grow and you, yourself, are no longer in charge of every step in the process, things start going wrong. Quality becomes inconsistent, delivery times become unreliable, prices go up or profitability suffers and your smile starts to disappear. Once the rot sets in like that, your reputation starts to suffer and customers start to look elsewhere.

There are only two answers to this dilemma: Either, don’t grow, stay small, learn to say NO and say it all the time… Or systematise. Developing systems for all aspects of the operation is the only answer. Systems for how the phone is answered, systems for estimating, systems for quality checking, systems for calendar management, systems for inventory management, systems for callbacks and warranty repairs. Systems for marketing, systems for hiring and firing etc etc. Above all, systems allow you to create Continuous Improvement Loops into your organisation. And continuous improvement is the Holy Grail of business. It’s what made companies like Toyota great.

Click here to download my Free Guide to finding the perfect coach or mentor for you.

More about systems and quality here:

Grow your business with inventory management

Inventory management is a big specialised topic, and it’s really a subset of the systems section above. There are whole management libraries written about the various philosophical approaches to managing stock when building and growing a Great business that Stands the Test of Time. My earliest lessons of inventory management came from the owner of a big hardware store I dealt with a lot in my days as a builder, Colin. One of the reasons I bought so much of my material from Colin was that he always had everything in stock. Colin clearly knew what it took to create business growth, because his business was booming.

I asked Colin once if keeping such high stock levels of everything a builder such as myself might need from time to time was economical for him. I imagined that it was a very expensive way to run a business, having all that money tied up in timber and hardware and bits and bobs. His answer was:

If I don’t stock it I can’t sell it.

I have often thought about that statement in the years since, now that most operations run on the principle of “just in time”. Supermarkets have made an art form of stocking just enough and not a jar more than required, to minimise shelf apace and inventory cost.

I don’t know what the answer is, but I know that Colin got all my business for 20 years and most Sydney builders had an account with him, because everything we needed was always ready to be picked up.

More about inventory management here:

Grow your business with hiring, firing and engaging people

staff engagement business-growth-strategies Michael Gerber in his famous book “The E-Myth” wrote that it’s impossible to manage people and hence great businesses focus on systems, and manage those instead. And that’s certainly what grew McDonalds into the enormous business it is today, no argument. And as I’ve written elsewhere before, if you set out to make as much money as possible from selling restaurant food, it is undeniably the case that the McDonald’s model is the one to emulate. But, I can’t tell you how happy I am that not everyone in the restaurant industry wants to build McDonalds, because the world (and my palate) would be the poorer. The same philosophy can be applied to any industry.

If you’d like to build and grow a unique business, a business with an individual character, you’re going to have to manage people. You’re going to have to get good at putting the right people on the bus, sitting in the right seats, facing in the right direction and also know which people to get off the bus. If you don’t learn how to find and keep the right people and get them to do great work, your business will always struggle.

That means developing hiring policies, being prepared to hire people who might be better than you are at certain things, learning how to do great interviews, implementing induction and development training programs. It means learning how to coach your people, encourage them and hold them accountable. And it means learning about effective delegating. It means doing the HR admin and compliance effectively, writing job descriptions and doing performance reviews. It means learning what it takes to be a leader and it means being prepared to take the tough decisions when required, and take them quickly and respectfully.

Click here to download my Free Guide to finding the perfect coach or mentor for you.

More about people here:

Grow your business with innovation

To build and grow a Great business that Stands the Test of Time, you can’t afford to be left behind. The pace of change and innovation is relentless and what was ok even a few years ago is no longer ok now. Not long ago it was still fine for a cafe to have a sign saying “cash only”, but in 2018, you’ll lose a lot of business if you don’t accept cards in payment. Even in a business as simple as mine, people expect me to be able to accept online bookings. Cloud computing combined with smart phone technology and advanced GPS systems mean that customers now expect to be informed that their plumber is on its way and can be expected to pull up in front of their house in 13 minutes.

You don’t need to be Uber or AirBandB to implement new technology and come up with new ways of doing business. I just bought a house in a different state of Australia. The real estate agent gave me a private showing of the house via Skype. I engaged the conveyancer, the building inspector and a surveyor all without setting a foot in the house or the state.

A client of mine with a creative marketing agency has a team of designers and copywriters and marketing assistants all over the world and she rarely even meets her clients face to face. Another client with a small supermarket chain has technology in his stores that allow him to see what’s going on in any part of any store and to get live access to each of the store’s Point of Sale systems. He’s also just implement a bunch of tablet screens in his stores allowing people to find dinner recipes incorporating the fresh vegetables he has on special.

And all this stuff is only the beginning. It won’t be long before artificial intelligence is integrated in doctor’s surgeries and lawyer’s offices, and copywriting agencies. If you think that technology and innovation isn’t going to have a massive impact on the way you do business and how to create business growth, you are kidding yourself.

Click here to download my Free Guide to finding the perfect coach or mentor for you.

More about innovation here:

 

First Things First: What is the Purpose of your business?

big question purpose of business

The Big Question of Small Business

Purpose and the accidental small business owner

big question purpose of business

I’m often asked what the secret of small business is. I was recently asked this question by a new internet support service for micro and home based businesses called Brazzlebox . I told them there’s only one thing to get right and that is be able to answer the Big Question of Small Business, What’s the Purpose of your business?

It’s actually a really interesting question, and one that few business owners stop to think about before they get their business underway. I’ve also written about the Big Question here on Medium.com and in other pages on my website here as well as in this podcast for example. To be honest, I think that most business are started more or less by accident.

Of course there are startup entrepreneurs who plan the development of the next widget, they take a shared office space in some kind of incubator and plan to sell their widget to Facebook for 25 trazillion dollars one day, but I believe that those business owners are in a tiny minority.

The small business owners I meet everywhere (and the ones I support) start their business when an ever increasing level of frustration with their  job or career to date simply overflows the bucket and they decide to take control of their life in their own hand.

And when that moment arrives they run around doing the practical logistical things; bank accounts, business names, email addresses, business cards… the basics, but the really important questions are not usually addressed until much later, sometimes never.

Strategic Direction

The really important questions that we should all attempt to answer right from the word go are the questions about the strategic direction of the business, the Goals (short, medium and long term) and the biggest question of all:

Why does your business exists; What’s it on this earth for, and why would anybody care?

Purpose of small business Big Question Mission business card exchangeWhenever I am at a networking function talking to business owners I always ask them what is special, or different about their business, why I would want to do business with them and how I could refer business to them. It’s actually surprising how difficult most business owners find it to a give a clear answer to those questions. Mostly people try and tell me that they have a Great product (Our widget comes in 23 different colours) and they give Great customer service (We re smaller than the competition so we care more about our customers) and their prices are Great too (we’re really efficient and run a tight ship and we have few overheads and we’re committed to “adding value”).

These days I have hardened up a bit so I don’t feel the pain so much anymore and mostly I remain polite and nod with interest and make engaged noises, but deep down I think to myself: “Oh Please… not another one!”

D’OH

Of course you have a great product with a great price and great customer service, “D’OH” as Homer Simpson would say… I don’t think I’ve ever talked to a business owner who told me their product was average, their prices were average and they kind of looked after their customers in an average manner either. The competition has those three covered as well as you do (otherwise they wouldn’t be your competition in the first place) and your potential customers assume you will deliver them those three as a minimum, otherwise they wouldn’t be talking to you.

You have to find what sets you apart, what makes you different, because if you don’t, your customers only have one way to decide who they’ll use and that is by comparing your price and competing on price is a dog’s game, it might work for Walmart and Ikea but few others.

So… Why does your business exist, what’s it on this earth for, and why would anybody care about that?

  • I have a client who is an architect, he defined the purpose of his business as “Architecture that Inspires”
  • I have a client who owns a gym and he defined the purpose of his business as: “To build the finest resistance training community in the world”
  • I have a client who has a video production business and the Purpose of his business is: “It’s a joy to work with us”

Being remembered

When I meet someone at a networking function and I ask them what’s special about their business and they give me a powerful short statement like that, I sit up and take note and I’ll remember them and I will be able to introduce them to potential clients.

Also when your business rests on such a strong statement, it suddenly makes everything so much easier:

  • It’s suddenly easy to make decisions about which jobs to bid for and which opportunities to say No to
  • It’s suddenly clear which employees to hire
  • It’s suddenly clear what prices you should be charging
  • etc etc

Finding the Purpose of your business and being able to express it with complete clarity is absolutely the biggest step you can take to building a sustainable, fun and rewarding business.

Masterminds

masterminds As it happens I have run many webinars on this exact topic. Here is a link to a recording of a recent Small Business Masterminds on Purpose

So I hear you ask: “Ok smartie pants, what’s the Purpose of your own business then?”, and I am so glad you asked, because this is what I get out of bed for every morning:

To help family business owners feel great about themselves and about their business by making Business Fun again

How do you like them apples?… Does that work for you?

I thought so….

Check out the Masterminds webinar and I’ll help you take the first steps to discovering your own Purpose (with a capital “P)… You’ll never look back… I promise you.

Further reading

For more resources, and reading on strategies for growing your business follow this link to the first of the 7 Big Questions that all small business owners want answered

For more information about to how to step out of overwhelm, get unstuck and start having Fun in Business again, click here

Here are some other insights on the Big Question of Business and the Purpose of Business:

Would you like to download my free 12 Question Cheat-sheet to help you find your next Coach? Click here.

Making Money from Death and Hamburgers

making money

making money from death

How to build a great businesses that create not only money

McDonalds is the most effective business model to make lots of money from selling food in a restaurant setting.

I think we’d all agree with that statement.

Would you like to download my free 12 Question Cheat-sheet to help you find your next Coach? Click here.

Does that mean I’m a fan of McDonalds? No not much, I am an admirer of the model and I make use of McDonalds from time to time, but I’m really really glad there are many other types of restaurants out there, besides McDonalds, even if they don’t make as much money or are as efficient. It would be a poor world if all restaurants were running a business model based on that of McDonalds. But if your aim in life is to make as much money as you possibly can from selling food, you can do a lot worse than read everything you can about the history and business philosphy of Ray Kroc and  The Golden Arches.

And the same goes for any other type of business you can think of, from funeral parlors to medical practices and everything in between. Ray Kroc, was a genius, there is no doubt about that and Michael Gerber and many other business gurus since have analysed the McDonalds model and explained how to apply it to every other Small Business out there.

Making money from death

If you own a funeral parlour and you want to absolutely make more money than anyone has ever made from burying people, read “The E-Myth” and apply every word Michael Gerber wrote about the lessons from McDonalds to your business with single minded focus and you’ll never look back … guaranteed.

But if you believe there are other things in life that are important to you besides making money from selling mince meat patties… Read on my friend.

But just like I would be sad (and we would all be very unhealthy) to live in a world where the only restaurants we can eat at are McDonalds, likewise I’d hate to live in a world where all the funeral parlours were run by 18 yr olds who were trained to ask me: “Do you want roses with that?”

The disconnect lies in the misunderstanding most business owners have about the Purpose of Business. Most business owners, business analysts, gurus and advisers will repeat the manta that the purpose of business is to “Maximise Shareholder Value”, to make lots of money in other words.

But if, like me, you believe that making money is a sad and short sighted reason to be in business, all kinds of things become possible instead of McDonalds.

Breaking the law

Don’t get me wrong, a business must make money. There are many things a business must do in order to survive however. It must operate within the law for example, but we would never maintain that the Mission of our business is to not break the law.

Similarly the notion of making money, the business must make money so that it’s able to do what it is meant to do. In other words, a business that delivers on it’s promise has a reason for existing far beyond “Maximising Shareholder Value”.

In the restaurant industry it may be that the reason for the existence of your business is that you are passionate about unexpected cuisine combinations, French with an Australian twist, for example, or maybe you’re passionate about the sustainability of food, or maybe your passion is about educating disadvantaged youth in the hospitality industry.

There can be many reasons you have started your restaurant. As long as the business makes enough money to be sustainable in the long run, it doesn’t mean you have to turn it into a McDonalds for it to be a great business. Your business is a great business, when it delivers you what you want from it, month in month out, year in year out.

Anchovies and chocolate

So please do yourself (and my stomach) a favour: don’t listen to others’ judgements about your business, and ignore the little voice on your shoulder that tells you to build a McDonalds, because I’d much rather come and eat your pig trotter rolls with anchovy and chocolate sauce than be forced to eat another Big Mac.

Here is the Big question (with a capital “B”) I’d like you to think about: Why does your business exist, what’s it on this earth for, and why would anybody care about that?

Answer that question, decisively, in one bold sentence, and your business and your life will never be the same… I promise you.

For more resources, and reading on strategies for growing your business follow this link to the first of The 7 Big Questions that all small business owners want answered

SBP The One-Month Business Transformation Programs

Transform Your Business in a Month

Transform your business in a month

How would you like to blow away the biggest hurdle you face right now?

Skip ahead to the individual program details

If you’re anything like most other small business owners (and like me when I ran my building companies), you spend a lot of your days in a state of overwhelm and feeling like you are stuck.

For many business owners those feelings originate in one major issue. One challenge above all others needs to be tackled effectively right now before you and the business can start to move forward again:

  • Maybe it’s your marketing that isn’t working and you are not getting enough new inquiries
  • Or maybe you’re not converting enough inquiries into new sales, or
  • You’re always struggling to pay the bills on time, or
  • Maybe your staff are not delivering for you, or
  • Your business plan is way out of date
  • Or you simply feel that you are drifting from job to job, client to client, without a sense of direction.
Lifting the fog

It was certainly like that for me in my days as a builder in Sydney and I believe most of us experience at least one of those challenges at some stage in our journey. When we are in the midst of such a challenge it can feel like we are surrounded by a fog through which we can see very little else.
What we need at a time like that is to fix that issue and lift the fog… Nothing else. Book a free Discovery Coaching Session with me to explore how to lift the fog.

“Roland’s keen perception has helped me get to the heart of my issues extremely quickly”.

(Rebecca Wells, Clear Horizon Coaching)

Tackle one issue at a time

If you find yourself in that situation from time to time, I want to help you. The One-Month-Business-Transformation programs are short, sharp, fun and intensive 4 week programs designed to tackle one specific business development priority in your business, in one month, and implement a series of effective and simple strategies that will start to transform that specific aspect of your business.

One Month… One Issue… Fix it now!

I will customise each program specifically to your circumstances and your business needs.

The programs consist of a Discovery session (see below) and up to 4 one-on-one 1hr coaching sessions with me via Skype, spread out over no more than one month.

The Programs:

Each of the One-Month Business Transformation Programs tackle one of the following topics (click on each one for more information):

  1. Transform Your Purpose
  2. Transform Your Business Plan
  3. Transform Your Cashflow
  4. Transform Your Marketing
  5. Transform Your Sales
  6. Transform Your Staff
Structure and investment:

All programs come with a workbook or worksheets and relevant resources and tools, such as videos, podcast stories, webinars, articles, surveys and templates.

Each of the programs will be customised to suit your business and your circumstances, we will only be working on the stuff that really matters to you.

Your investment for each of the One-Month Business Transformation Program will be between AUD $1500 and $2500 (plus GST if you are in Australia).

Free Five Step Discovery Process:

Before we engage in any of my coaching programs, I always suggest we follow my Five Steps to Discovery Process, starting with a free 30 minute Discovery Coaching session (Skype) combined with a short business discovery survey and report. You can book a Discovery Business Coaching session and Business Discovery Survey through any one of the forms of this page. In the Discovery session, we’ll get to know each other a little and I’ll get some insight into what stage you and your business are at, allowing me to tailor the next steps in the Five Steps to Discovery Process.

Read about all my business coaching programs here

Next step:

Fill in the form below to find out more or book in a Free 30 minute Discovery Session with me to explore what is right for you at this stage of your journey.

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Transform Your Purpose

A Business without True Purpose and Passion, isn’t

Why does your business exist?

What’s it on this earth for? And why would anybody care?

purpose of business Many times when I’ve asked business owners those questions, they answer with a variant of the three standards replies:

  • We deliver a great product.
  • For a great price.
  • With great customer service.

Is that maybe what you would have said?

Probably, right? But the problem is that all your competitors say the same thing (they do, believe me), and so you make it very difficult for your prospective customers to make a decision based on anything other than price, and we all know that competing on price is a dog’s game; We’d all like to stay away from competing on price if we could, right?

Read the chapter on the Purpose of your Business in the first of The Ten Truths Trilogy books for business owners.

What you can expect:

In the Transform-Your-Purpose program we find the unique answer for you and your business to the question of why your business exists, what it’s Greater Purpose is, and why anyone else would care about that. When you nail that answer, once and for all, your business and your life will never be the same again…

I promise you.

“I always leave our meetings feeling aligned, confident and positive about the direction I am heading.”

(Colin Garrett, Colin the Butcher)

Free Five Step Discovery Process:

Before we engage in any of my coaching programs, I always suggest we follow my Five Steps to Discovery Process, starting with a free 30 minute Discovery Coaching session (Skype) combined with a short business discovery survey and report. You can book a Discovery Business Coaching session and Business Discovery Survey through any one of the forms of this page. In the Discovery session, we’ll get to know each other a little and I’ll get some insight into what stage you and your business are at, allowing me to tailor the next steps in the Five Steps to Discovery Process.

Next step:

Fill in the form below to find out more or book in a Free 30 minute Discovery Session with me to explore what is right for you at this stage of your journey.

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Transform your Business Plan

A business without a plan achieves everything in it

plan We all know we should have a business plan, all the business gurus, all the business books, our accountants and even aunt Sally have told us so for years… Or maybe you actually did write a business plan a couple of years ago, but you haven’t looked at the thing for over a year and it’s gathering dust in the bottom of a filing cabinet somewhere.

So how do we write a business plan that actually works, a business plan that functions as a tool for the development of our businesses, a business plan that makes a difference.

What you can expect:

In the Transform-Your-Business-Plan program you get to understand how to write a business plan that transforms your business, and depending on your circumstances you’ll either create your first ever living business plan or get well under way to creating one, in a great position to complete it and implement it in your business.

Read the chapter about business planning in the first of The Ten Truths Trilogy business books.

Creating a business plan that works for your business is the first step to transforming your business and your life,

I promise you

“I implemented a range of enormous changes in my business and in my life.”

(Dave Scott, Invenco)

Free Five Step Discovery Process:

Before we engage in any of my coaching programs, I always suggest we follow my Five Steps to Discovery Process, starting with a free 30 minute Discovery Coaching session (Skype) combined with a short business discovery survey and report. You can book a Discovery Business Coaching session and Business Discovery Survey through any one of the forms of this page. In the Discovery session, we’ll get to know each other a little and I’ll get some insight into what stage you and your business are at, allowing me to tailor the next steps in the Five Steps to Discovery Process.

Next step:

Fill in the form below to find out more or book in a Free 30 minute Discovery Session with me to explore what is right for you at this stage of your journey.

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Transform Your Cashflow

A business that doesn’t make Profit and generate Cash is a hobby

cat Many times have I spoken to business owners who tell me they are confused about the fact that they make profit, but they don’t know where the money is. In my days as a builder I also saw lots of business owners get into trouble, because they thought that because they had lots of money in the bank, they must be doing alright.

The fact is that the connection between profit and cash is a loose one generally speaking, unless your business operates entirely on a cash on delivery basis, and very few businesses are.

To build a fun business you simply must keep your eyes on 4 things:

  1. Sales
  2. Production
  3. Invoicing
  4. Collections

Drop your attention from any one of those 4 factors and as sure as God made little apples, you’ll get into trouble.

Read the chapter about financial management in the first of The Ten Truths Trilogy business books.

What you can expect:

In the Transform-Your-Cash-Flow program you’ll learn how to measure those 4 factors. You’ll also learn which one of the four is the most important and how to watch it and manage it like a hawk.

To build a business that is Fun and that sustains you for years to come you have to be all over those 4 factors, like a rash…

I promise you

“Roland helped me focus on the fundamentals and that has now given me peace of mind and control over my business.”

(Brad Chapman, BIC construction)

Free Five Step Discovery Process:

Before we engage in any of my coaching programs, I always suggest we follow my Five Steps to Discovery Process, starting with a free 30 minute Discovery Coaching session (Skype) combined with a short business discovery survey and report. You can book a Discovery Business Coaching session and Business Discovery Survey through any one of the forms of this page. In the Discovery session, we’ll get to know each other a little and I’ll get some insight into what stage you and your business are at, allowing me to tailor the next steps in the Five Steps to Discovery Process.

Next step:

Fill in the form below to find out more or book in a Free 30 minute Discovery Session with me to explore what is right for you at this stage of your journey.

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Transform Your Marketing

Marketing is everything and everything is marketing

markeing stand out from the crowd Most of us think of marketing in terms of advertising, and doing social media, sponsoring the local under 10’s footy team or going networking at the local chamber of commerce.

And all of those things fall in the marketing camp, no doubt. But marketing is so much more. The price you charge for your product is a marketing decision. How you answer the phones in your business is about marketing and so is the wording you use on the reminder letters your accounts receivable person sends out to your customers.

Everything you do and every decision you take in your business has a marketing angle to it. In fact if there is anything you do in your business that doesn’t have a marketing angle associated with it you could argue you shouldn’t be doing it at all. The Granddaddy of all the 20th century business gurus, Peter Drucker, used to say that the the purpose of business is to get and keep a customer, so anything that doesn’t contribute to doing that, doesn’t belong in your business. Does that sound a bit extreme? Maybe, but let’s find out what it means for your business.

Read the chapter about marketing in the first of The Ten Truths Trilogy business books.

What you can expect:

In the Transform-Your-Marketing program we’ll examine the opportunities in your business to improve your marketing so that you’ll start to bring more customers through your doors.

To build a business that is Fun and that sustains you for years to come, you have to learn to think about marketing in everything you do…

I promise you.

“Roland forced me to address the hard issues and in doing so, I have made changes which have saved me over $50,000 per year.”

(James France, Vanguard)

Free Five Step Discovery Process:

Before we engage in any of my coaching programs, I always suggest we follow my Five Steps to Discovery Process, starting with a free 30 minute Discovery Coaching session (Skype) combined with a short business discovery survey and report. You can book a Discovery Business Coaching session and Business Discovery Survey through any one of the forms of this page. In the Discovery session, we’ll get to know each other a little and I’ll get some insight into what stage you and your business are at, allowing me to tailor the next steps in the Five Steps to Discovery Process.

Next step:

Fill in the form below to find out more or book in a Free 30 minute Discovery Session with me to explore what is right for you at this stage of your journey.

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Transform Your Sales

Nothing happens until we sell something

sales is hard girl selling Without sales there are no customers, without customers there is no income and without income there is no business. It truly doesn’t matter how gorgeous your website looks, how well your apple peeler works or how silently your IT systems are humming along in the background. Business can not exist without sales.

But sales can be hard. There are some people for whom sales comes easily, but you may not be one of those people. The temptation for many small business owners is to believe that if we deliver good enough products or services, the customers will somehow flock to our doors. But the customers rarely will cue up  for our stuff the way they do for the latest Iphone. Somehow we have to get our stuff in front of enough of the right people and then we have to make it so attractive to buy from us that they’ll do so with a smile

Read the chapter about sales in the first of The Ten Truths Trilogy business books.

What you can expect:

In the Transform-Your-Sales Program we’ll look at the opportunities in your business to make sales much easier for you and your business, so that you’ll convert a greater percentage of the people that walk through your doors into paying customers.

To build a business that is Fun and that sustains you for years to come, you must get good at sales…

I promise you

“Working with Roland, was the most productive time I have ever dedicated to me and my business.”

(Anna Field, Paddington Beauty Room)

Free Five Step Discovery Process:

Before we engage in any of my coaching programs, I always suggest we follow my Five Steps to Discovery Process, starting with a free 30 minute Discovery Coaching session (Skype) combined with a short business discovery survey and report. You can book a Discovery Business Coaching session and Business Discovery Survey through any one of the forms of this page. In the Discovery session, we’ll get to know each other a little and I’ll get some insight into what stage you and your business are at, allowing me to tailor the next steps in the Five Steps to Discovery Process.

Next step:

Fill in the form below to find out more or book in a Free 30 minute Discovery Session with me to explore what is right for you at this stage of your journey.

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Transform Your Staff

A fun business hires the brightest and keeps the brightest

the right people on the bus The Right people on the bus,
in the right seats,
facing the Right direction.

An old business mentor of mine used to say: “You could have such a great business if it wasn’t for the staff”, and famous business author Michael Gerber said in The E-Myth: “It’s impossible to manage people, because people actively resist being managed and they are unpredictable, only systems can be managed”.

I’m not sure that I entirely agree with Michael Gerber, but he had a point. People complicate things. It’s much easier to manage an office after hours, when everyone else has gone home. But the nature of business is that it’s with people that business creates value. It’s the combined effort and creativity and knowledge of the people of the business, that allow a business to make profit and grow and develop.

But all people are not created equal, some are definitely more equal than others, and some start out looking really good, but half a year down the track we’re not so sure anymore. Maybe that’s even a pattern that seems to repeat itself a lot in your business?

So how do we go about finding the right people and once we have them how do we keep them engaged?

Read the chapter about staff in the first of The Ten Truths Trilogy business books.

What you can expect:

In the Transform-Your-Staff Program we’ll look at the opportunities in your business for finding and keeping the right people and maximising the opportunities we have to get our people to do great work.

To build a business that is Fun and that sustains you for years to come, you must have the right people on the bus, and facing in the right direction…

I promise you

“Roland has created a simple, effective, and repeatable process that makes his coaching strategy work.”

(Wendy Lloyd Curley, WLC Enterprises).

Free Five Step Discovery Process:

Before we engage in any of my coaching programs, I always suggest we follow my Five Steps to Discovery Process, starting with a free 30 minute Discovery Coaching session (Skype) combined with a short business discovery survey and report. You can book a Discovery Business Coaching session and Business Discovery Survey through any one of the forms of this page. In the Discovery session, we’ll get to know each other a little and I’ll get some insight into what stage you and your business are at, allowing me to tailor the next steps in the Five Steps to Discovery Process.

Next step:

Fill in the form below to find out more or book in a Free 30 minute Discovery Session with me to explore what is right for you at this stage of your journey.

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The Purpose of Business Podcast

boy with megaphone

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The podcast of the Small Business Masterminds Foundation Webinar on the Purpose of your business (with a capital “P”)

Small business Masterminds Foundation webinars are held every second Thursday… for Free… Go to this link to register for the next one now.

The Purpose of Your Business

Have you ever asked yourself:

Why does your business exist

and why would anybody care?

If you enjoy this article click here to get a free copy of one of my “The Ten Truths” books for business owners

What does it take to make a success of your small business… how can you avoid adding to those frightening statistics about failure rates of small business?

In this series of articles and associated webinars and workshops by Roland Hanekroot you will learn the basic concepts and get the knowledge need to become a successful ‘Business-Owner’, as opposed to a struggling ‘Business-Doer’.

Format

The format of each episode in the “First Steps” series is to explain the basics of the topic and then in line with the principles of New Perspectives business development programs, to suggest some “First Steps” you can take straight away to put the knowledge into action.

The Purpose Question

In the fourth of these articles we’ll look at Purpose and ask: What is the Purpose of your Business?

conscious-capitalismContrary to what most people think, the Purpose of your business is not to make lots of money.

As John Mackey, author of the book “Conscious Capitalism” (More info here) and founder of “Wholefoods Markets” says: “Thinking that the purpose of business is to make money, is like thinking that human beings are on this earth to eat. Eating allows us to fulfil our purpose in life and it is the same for business. Profit allows Business to make good on its Greater Purpose”

Shame really, because life was so much easier when us business owners could just focus on “maximising shareholder value”, but in the 21st century we have to rethink the Purpose of business.

Allow me to illustrate what I mean with one of my Business Bedtime Stories.

A Business Bedtime Story

(The ‘Business Bedtime Stories’ are real world case histories that illustrate the different aspects of business that the various New Perspectives Business Coaching programs deal with. See it in pictures here)

Once upon a time… a long long time ago in a country not unlike Australia… John owned a cornershop in the inner city of Sydney…

Running a cornershop in the inner city is hard, there are corner shops everywhere and then there are the 7-Elevens and city express stores and even Woolworths and Coles get in on the act from time to time.
The hours are insane, profitability is minimal and the Competition is just crazy.

John often caught himself thinking: “How can I escape this trap of deadly competition with my neighbours, so we can all have a better life?”

Working with me as his business coach, John came to realise that the only way to escape the competition trap was to make the competition irrelevant.
supermarketThe way to make the competition irrelevant is by making yourself truly unique, by creating something that is completely different from everything else out there.

And so he did, John decided to become “The Best Small Supermarket in Sydney”.

The day he made this decision, everything changed. Sydney has great corner-stores, handy convenience stores, big Coles and Woolworths, sexy delis and grocers, but there is only one “Best Small Supermarket in Sydney”.

2 Years later, John opened a second store, a year after that his third and a year later again his fourth. John’s customers love him and love his stores, profits are many times what they were 3 years ago and John is creating something really special in the Inner City of Sydney.

And John and all his satisfied customers lived happily ever after…

The End

Lessons from John:

So let’s have a look at what we can learn from John:
First: Competing on price is not a strategy for sustainable success of your business.
Second: In order to avoid having to compete on price, you need to be clear about the Purpose of your business.
Third: The Purpose of your business has to relate to your customer’s needs.

The Problem with Profit

start-with-whyFocusing on profit as the Purpose of your business, has one major flaw: Your customers have no interest in supporting you to make money. They are quite happy for you to make a profit, but only after you have met their needs first.

There is a beautiful video on Youtube by Simon Sinek (watch the video) another bestselling business author and management guru. In the video Simon states that “People don’t buy What you do, they buy Why you do it”.

In other words, your customers want you to explain to them why your business exists, what it is on this earth for and why they should care.

In working with my clients to find the deeper Purpose of their business, I always ask them those questions first and invariably I get the following three answers:
1.    We do great work
2.    At a great price
3.    And we give great customer service

Undoubtedly true, but first of all your customers expect those three qualities as a bare minimum, a starting point and secondly, your competition makes exactly the same three claims. Have you ever met a business owner who proudly claims to produce and average product at an average price with average customer service?

This is why you must find the deeper Purpose of your business.

Here are some example of deeper business Purposes:
1.   An Architect’s business: Architecture that Inspires
2.   A furniture factory: The Most Beautiful Tables in the World
3.  An Electrical contracting business: You’re in Safe Hands

table If you were in the market for a table, wouldn’t you like to check out the furniture factory at number 2? Of course you would… I know I did.

You might be interested to know that all three of these businesses have been wildly successful and bucked their respective industry trends for years now.

How do you find it?

The process of finding and developing the deeper Purpose of your own business starts with asking yourself the following 7 questions:

1)    What are my 5 most important personal values, as they relate to business?
2)    What core beliefs do I hold about my business and industry?
3)    What do I get really excited about in business; what do I get out of bed for; what am I passionate about?
4)    What do I want my business to be the best in the world at?
5)    Who are my ideal customers?
6)    What do my ideal customers need or want that they are not getting at present?
7)     How can I address all 6 questions above and develop a long term sustainable, profitable business model around that?

I encourage you to involve others in brainstorming these questions with you. Working your way through them will put your business on an entirely different footing, I guarantee it.

This is the topic we will be talking about at the November Masterminds ‘live’ workshop as well as the Masterminds online webinar, both on 14 November. If you would like to attend either the webinar or the workshop, register here

Your First Steps:

As mentioned at the start of this article, here are some resources and actions you can take right away, that will get you started on implementing the principles I discussed.

Go to the resources page to find the following resources that will help you clarify your Purpose and Passion in your business:
1)    The Simon Sinek Video about the “Why” of your business
2)    An article from business guru Jim Collins about the importance of “Vision”
3)    A worksheet and tool I have created to help you step through the 7 questions above.