The 7 Habits of Highly Chilled Small Business owners
This is the fifth article in a monthly series on small business owners I have met or worked with over the years who developed beautiful successful businesses.
Stories of successful real business owners
In 35 years of doing business and working with some of the most inspiring people I’ve ever met, I’ve learned a very important lesson: Success in small business starts by building great habits. I call these practices the “7 Highly Chilled Habits” and I find they’re best illustrated with the stories of real business owners who I happen to have had the pleasure of coaching.
The articles are based on my E-book, The 7 Habits of Highly Chilled Small Business Owners. All of my books and other resources are available for free here
Highly Chilled Business Owners Find the Best Person for the Role
In order to build a Highly Chilled business, you have to put great people on your team, give them every opportunity to shine and remove the ones that don’t fit.
Small business owners often lament the fact they can’t afford to hire great people because big corporates have so much deeper pockets. They also often complain that managing people (especially millennials!) is a nightmare because they think the world owes them a reward for turning up and as soon as you’ve finished training them, they leave again.
It’s true that finding, hiring, engaging and keeping good people is the hardest thing you’ll ever do in your business.
But it’s meant to be hard because employing people is also your greatest opportunity to build a Highly Chilled business that makes money. And generally, in business (as in much of life, I suppose), the hardest things are where the greatest opportunities lie.
Be Careful, Like Adrian
I know lots of business owners who have struggled with employees their whole life. I’ve also met a bunch of them who get it right. Adrian is one of those people.
Adrian owns a Highly Chilled retail design, development and store fit-out business in Sydney. This is his website. Things have been going incredibly well for Adrian since he started his business in 2010. He employs around 30 people and half of them are young millennials. They come and go, get paid the industry average and have their good and bad days. But they deliver. The culture of the place is buzzing, and they make lots of money for Adrian and his business.
Adrian’s secrets are simple:
Hire the best people, not just the ones you can afford.
Hire for cultural fit AND skills/experience.
Set high expectations.
Give everyone lots of encouragement and genuine personal attention.
Get rid of them early if they don’t work out.
A couple of years ago, Adrian’s business had grown to the point where he needed a general manager. The temptation was to promote someone internally to the role. That would have been the easy, economical solution.
However, he was aware of the Peter Principle that says: “People always get promoted to one level above their ability.”
And Adrian needed someone with experience in fast-growing national and international business.
The answer was clear. The person in the business he’d considered for the role didn’t have GM experience and although a great team member, promoting this person was not what the business needed. Adrian actually knew exactly the person he wanted to have on board, a good friend, but she had a high paying job at one of the biggest corporates in Sydney (with all the perks and trappings of corporate success). What could he offer to entice her away?
She Jumped at the Opportunity
Long story short, Adrian took his friend to lunch, took the plunge and matched her corporate pay. He also offered her other financial benefits and options in the business down the track. The friend jumped at the opportunity, and they’ve been working together for 3 years with great success.
Your business is only as strong as your people. Hiring someone based on whether you can afford them, or because they happen to be there already, is a recipe for stagnation.
Adrian’s is a Highly Chilled business and Adrian is a Highly Chilled small business owner.
Your Homework (The Chilled Kind)
Here’s a short exercise you could carry out to start the process of making this habit your own.
Practice Highly Chilled habit #6:
You may not currently need to hire someone, but the next time you do need to find a new employee, resist the automatic temptation to consider promoting someone you already have on the team. First, take some time to visualise the person you’d ideally like for the role.
Are you a small business owner who’s feeling the heat? Explore Highly Chilled habit #7 as soon as it is live on my blog here
Most business owners know they need to change, because they operate in a constant state of overwhelm because but they don’t know how to change and where to start. Does that sound familiar to you?
In my experience, the way out of overwhelm and towards “Fun” (that deep sense of reward and satisfaction you get as a result of building a business that hums along like a well-oiled machine) is primarily about knowing what step to take next and feeling confident about your ability to carry out the task, whatever it may be.
Consistency is Key
There’s a famous Chinese saying that tells us “the journey of a thousand miles starts with the first step” and although this is obviously true, we sometimes forget that we have to take the second, third and fourth steps as well. I, just like every other human on this planet, am guilty of making this mistake, and when we make this mistake we don’t change and neither does our business change.
Consistency is the key to progress. It is the one thing that makes everything come together in the end. Just as the only way to get fitter is to exercise more today, tomorrow and the day after, consistently, you will only achieve your goals in business if you practice consistency too.
Consistency is Hard
Consistency is hard for everyone, but it is especially difficult for small business owners because you are all alone out there. One of the things I hear most often from new business owners is how surprised they are about all the little things that eat their time. They talk about how tough it is to get anything done because of the endless list of small and big things that need doing. There is no one else to do them and no one else to talk to.
As a business owner, there is no one to keep you accountable. No one will pull you into line or keep you focused on the things that are important in the medium and long term. There is no one to brainstorm with and no one to help keep you steady when the floor under your feet starts to wobble. Friends, family, partners and staff cannot give you this kind of support.
Every client I’ve ever had the pleasure of helping initially comes to me with feelings of loneliness and overwhelm. It is an entrepreneurial epidemic! Yet you know as well as I do that anyone who operates on their own, in this troubling state, simply doesn’t function as well as they can. Their brains don’t operate at anywhere near optimum capacity.
Building a Support System
For some reason, many business owners believe they need to do it all themselves and, if they can’t, it means they have failed some mythical test of entrepreneurship. Believe me: nothing could be further from the truth.
The reality is, almost every business owner needs external support to build a Fun Business that sustains them for years to come. This assistance can come in many forms, such as a mentor, a board of advisers (formal or informal) or someone like me.
The bottom line: if you want to finally start enjoying your business (and your life!), then I urge you to go out and find some kind of external support. After all, two heads are better than one.
Your Homework (The Fun Kind)
I would be very happy to talk to you about the range of support programs that I offer to small business owners, both online and face-to-face. Please feel free to have a look at my website www.newperspectives.com.au or contact me by email at email@example.com.
Whether you reach out to me or someone else, let me assure you: if you truly want to build a business that sustains you for years to come, it is so much more Fun when you don’t try to do it all on your own. I promise you.
Next Month, I’ll start a new series about the 7 Habits of Highly Chilled small business owners
What does it take to be the leader of a Fun business
Great leadership in business can (for a while at least!) compensate for less than perfect scores when it comes to profit, passion, planning and many other pivotal aspects of running a Fun Business that sustains you for years to come.
If you are a great business leader of your people, then you’ve taken the Leadership Truth from my first book (download it for free here) to heart: “Your time, your health and your brain cells are gold,”. It’s also likely that you live the Truth from my second book (download it for free here) about leadership: “You have passionate beliefs, you walk the talk, and you are not afraid to dream,”. If so, you will more than likely have a business that does better than most.
I also once wrote that “a leader is simply someone we trust, and who is courageous, authentic and passionate.” This is clearly a great starting point because if your people don’t trust you, then no amount of systemisation, marketing or planning will get your business past a subsistence level. Inversely, when your people do trust you, see your courage and feel your passion, you will be forgiven for many other shortcomings.
Now, I’m going to invite you to take this thinking one step further.
Fun for Everyone
A Fun Business should be Fun for everyone involved. It should also sustain everyone – not just the owner – for years to come.
When I say everyone, I actually do mean Everyone (with a capital “E”): you, your family, your staff, your staff’s family, your suppliers, your contractors, your customers, your investors and even your community.
In fact, I am completely convinced (from everything I’ve seen and studied over the past 35 years!) that truly great small businesses are founded by and built around a leader who is committed to building such a business, for everyone.
Servant First, Leader Second
In his book “Good to Great”, Jim Collins talks about the concept of “Level 5 Leadership”. Leaders who operate at this level are passionate, authentic, driven and ambitious – but not for themselves.
Level 5 leaders are ambitious for their organisation and their people. Their ego doesn’t get in the way of how they run their businesses. They might be heading up massive global corporations, but they still fly economy (like the founder of Ikea) or do their own shopping at the supermarket on Saturdays (like the founder of Walmart) or answer their own phones (like the CEO of Nucor Steel).
This concept has a lot of parallels with “servant leadership”. Robert Greenleaf at Harvard University coined the term in the 1970s, but the idea has been around for much longer (a famous Chinese general wrote about something similar thousands of years ago). As Robert Greenleaf explains: “The servant leader is servant first… It begins with the natural feeling that one wants to serve first. Then conscious choice brings one to aspire to lead… (versus one who is leader first…).”
In my experience, every small, medium and large Fun Business that sustains all for years to come is run by a leader who sees their role as servant first and leader second.
A great example of this “leader as servant” notion comes from a client of mine who owns supermarkets. I remember the day we were discussing the structure of his business and we had drawn a new organisational chart in the traditional hierarchical model – the classic pyramid structure.
My client sat on top of the pyramid as the CEO. He had two different top managers below him, a bunch of store managers in the middle and all the shop staff at the bottom. We spent a lot of time talking about the structure and it became clear that my client was feeling uncomfortable.
We got up and walked around the room a little and suddenly his eyes lit up while he was stood on the opposite side of the table. “That’s it,” he said, “I am going to turn the pyramid upside down! I see my role as being at the bottom, not the top. My role is to support everyone in the business to do great work and grow as people.”
My client had that insight in 2010 and now his company has grown into a Fun Business that sustains everyone and will undoubtedly do so for years to come.
There is a quote by sales guru Zig Ziglar that illustrates the same principle: “You can get everything in life you want, if you will just help enough other people get what they want.”
Your Homework (The Fun Kind)
Think about some of the greatest business leaders of the modern era. Don’t imagine the rock star leaders who are household names for a while and then cash out and let everything fall apart behind them. Focus on the quiet, enlightened leaders of businesses that grow and develop year after year without fanfare.
In order to build a Fun Business that sustains you for years to come, you need to strive to become an enlightened leader. These leaders are committed, driven and ambitious. However, they don’t do it for themselves. They do it for the business and its people.
What can you do to embody enlightened leadership? It could be anything from regularly sharing helpful insights and nuggets of wisdom with your team to honing your emotional intelligence in order to find more empathy for others. No guru necessary – I promise!
Remember, if you want to have something you’ve never had before, you’ve got to be someone you’ve never been before.
Next Month, I’ll be talking about the myths of business growth, click here
It may not sound sexy, but the most valuable resource in your business is your mental health and wellbeing. If you want to build a beautiful business and life, then it’s critical you learn how to look after yourself, be kind to yourself and value your own time.
Your inner critic:
Do you frequently beat yourself up for procrastinating? Believe you’re inherently disorganised, forgetful and lazy? Think your time management SUCKS? Does a cruel voice in your head keep saying you’re not good enough?
You’re not alone. Absolutely everybody (except psychopaths!) has that critical inner voice. Everyone lets their worries, anxieties and irrational feelings of guilt get the best of them sometimes. However, we business owners are particularly hard on ourselves.
In fact, I often jokingly say that small business owners are the most guilt-ridden people on the planet because I hear these kinds of self-deprecating words so often in my coaching practice. So, what’s the solution? Keep reading for my two cents on the subject.
Less guilt, more Kindness, more Joy:
When we allow negativity and feelings of guilt to take hold, we give ourselves ever bigger burdens to carry. We set the bar impossibly high and then we punish ourselves when we don’t hit the mark. We lead ourselves to the paralysing place of overwhelm with too many tasks to complete in too little time and no plausible end in sight. Sound familiar?
In my humble opinion, being kind to yourself is not only the most powerful antidote to self-sabotage, but your fastest path back to JOY. Being kind to yourself is not just the most effective way out of feeling stuck or overwhelmed in your business and your life – it’s the only way.
Being kind is the only way
In 2020, I was interviewed on this topic by Donna White (of Build Your Best Business in the USA):
Remember, you are the only resource in your business that is limited: your time, your brain, your energy. That’s why you need to look after yourself, first and foremost – forever.
Your brain in overwhelm is not a pretty sight
As I mentioned in the video above, an overwhelmed brain is not pretty. It’s extremely inefficient, scientifically proven to underperform at every level and an enormous waste of your incredibly valuable time. And while the devil on your shoulder is, in fact, a protective mechanism designed to keep you safe, that doesn’t mean it ain’t a giant pain in the arse. So, how do we overcome it?
The good news is that you are completely capable of dialing down the negative voice and freeing yourself of impostor syndrome (feeling inadequate despite your success). Our brains are surprisingly malleable, and it IS possible to break the habit of a lifetime.
Begin by noticing it and catching yourself in the act. Be inquisitive about where the self-doubt could be coming from. Remain compassionate, judgement-free and patient with your perfectly imperfect self while you reframe those pesky misperceptions and then continue on your merry way feeling 10 stone lighter!
Above all, take it seriously. Have you stopped to ask yourself if you may in fact be overwhelmed and stuck in a whirlpool, paddling like a crazy person every day, harder, faster longer? I have developed a free self analysis tool, called “Overwhelm and the Whirlpool Report” You can go and complete the survey now, if you like, it will take 10 minutes and you’ll get sent a 6 page report, that I’m confident will give you some useful food for thought. Make yourself a cup of tea and go and complete it now.
Department of Jobs and Small Business
In 2019, the Federal Department of Jobs and Small Business launched a project to improve the support of small business owners in building a health business by maintaining a healthy mind.
I was asked to take part in this project in various ways:
I attended and spoke at the department’s national roadshow, Small Business Fairs, in Launceston and Hobart
I was involved in a workgroup run by the department on improving the support for small business owners in mental health and wellbeing
I took part in the creation of 5 videos on mental health and wellbeing in small business (featured throughout this page!)
Being a small business owner is intense. It often means wearing A LOT of different hats and bearing intense growing pains.
Of course, cash flow and finance in general are two of the greatest pressure points for small businesses.
But then there’s also this illusive “work-life balance” that most of us seek. How close have you come to achieving that so far (don’t worry, we’re all in the same boat!)?
Whether you’re in the start-up phase or your business is well-established, numerous different stressors and challenges are bound to come your way.
That’s when planning, processes, structures, communication, coming back to your “why” and using stress as a learning opportunity become your business besties:
Talking of stress: it’s pretty insidious stuff. It creeps in and builds up without us realising, and before we know it, we’re drowning in overwhelm and paralysed by fear.
So, how can we spot it? Here are some indicators:
Feeling less joyful
Forgetting your “why”
Remembering what you’re here to do (and therefore, what you’ll say “yes” or “no” to) is the key to relieving pressure. It’s also essential to eat, sleep, breathe and move in a way that fuels you each day. And then, of course, there’s connection – because even if you’re a one-person band, you shouldn’t have to do entrepreneurship solo.
Family business and balance:
Building balance in business (and life) always comes back to boundaries, such as limits on working hours and scheduling social time.
Family business has notoriously blurry work-life lines, so it becomes extra important to hold each other accountable and keep investing in your relationships outside of work.
Pearls of wisdom for small business owners:
Here are some first steps to maintaining good mental health in small business:
I promise you; this soft, cuddly kindness stuff is the most crucial and hard-hitting work of all.
Silencing (or at least muting because it’s a work in progress for all of us, including me!) that inner critic provides the space for creativity to flourish and a new level of clarity and productivity to arise.
Plus, as soppy as it sounds, you have every right and reason to give yourself a pat on the pack. You’ve made it this far. You’re alive. You’re learning. You’re growing.
So, here’s your permission slip to stop, give yourself a break and smell the roses. Look at what you’ve already achieved. Tell that little voice in your head to kindly move along because you’ve got this, and you ARE good enough.
Overwhelm and being stuck in a whirlpool; Your next step:
Have you considered that maybe you are overwhelmed and that maybe you’re actually stuck in a whirlpool? Because if you are, the first thing you must do is to stop paddling. I have created a detailed self analysis tool, called “The Whirlpool Report”. You can go and complete the full Whirlpool survey now at this link and you’ll be sent your Whirlpool report in the next 24 hrs, entirely for free. Make yourself a cup of tea and take 10 minutes to complete the survey now… I think it will give you some useful food for thought.
Why it matters what you pay yourself as the business owner.
Business owners often don’t pay themselves at all, but just draw money out of the business account when they need it. At the end of the year, the accountant adds up all the “draws” and books it to something appropriate in the balance sheet to make the Tax Department happy and it’s all good. Sp why does it matter how much you pay yourself, why should you pay yourself at all and how much should you get paid?
Clearly, a big factor in how much profit your business makes and whether or not the business has the cash to pay it’s bills is how much money you draw out of the business at any one time. If your business turns over half a million dollars and you have 4 employees and an office and you pull out $200K yourself every year there may not be enough money left to pay for Cost of Sales, staff wages and overheads (or tax, for that matter), and if you pull out nothing at all, it might look like your business is enormously profitable. Your wages, drawings or dividends are a significant factor influencing the health of the company.
So wat’s wrong with letting your drawings depend on whether there’s enough money in the bank to pull some out?
If your business doesn’t make profit, it’s a hobby.
A healthy small business ought to make somewhere north of 5% net profit before tax, every year. I generally advise my clients to aim around 10% as a guideline. (10% of revenue… so for every $100 in sales, the business ends up with $10 of net profit). There is no golden rule about this number, but it’s a useful guideline in most cases.
Net profit is the money that’s left after all costs of the business have been paid, and you, the owner of the business are absolutely one of the business’ costs, a major one at that. And you rightly should be a cost to the business, just like the electricity and the rent and the mobile phone bills and the staff. Without you the business can’t function. You are the CEO and general manager, the head sales person, the chief cook as well as the bottle washer. In any other business, all those people would need to be paid and probably quite highly, and so should you. If you do not pay yourself a proper wage, you’re not professional and nor is your business.
Dribs and Drabs for the boss
I recently started working with a client in an architecture business. The client has 4 staff plus himself and he pays his staff and all his other costs, but he only gets paid in dribs and drabs when there’s money available. He showed me his P&L and proudly pointed to the net profit his business made last year. But when I asked him how much the business was paying him, it turned out that he just drew out some money every now and then and that his drawings didn’t show up in the P&L. In effect, if he were to pay himself as much as his lowest paid staff member, he would have made a loss last year. In other words:
My client wasn’t running a business at all, he was running a hobby.
My client has now implemented a weekly minimal wage for himself, run through the books as a wage, showing as a wage in the overheads and we’ve updated his business targets to be in line with the new reality. The business is not out of the woods yet, but there is a new air of professionality in the practice and my clients is learning to think like a business owner rather than a hobbyist.
How much then?
The second question therefore is: How much should I pay myself?
Again, it may seem that there is a certain arbitrariness to this question. But the answer is actually quite straightforward:
You should pay yourself as much as it would cost you to pay someone else to take over from you.
Assume you want to go on sabbatical for a year and bring in a CEO to run the business for you… Doing everything you do for the business now… What would that cost? $80K, $100K, $120K? Whatever the answer to that question is, that’s what you ought to pay yourself.
This may well be unachievable right now, (it is for my client… He can only manage about $60K right now), but it’s certainly something you should work towards over the next year or so. It will put the business on an entirely different footing and every time I introduce this discipline with my clients, the business starts to change completely… guaranteed.
I believe personal development is integral to developing your business. The two always go hand in hand. It’s the reason I refer to myself as a Business – Life Coach, rather than a business coach. It all boils down to one word: Leadership.
Most business owners, in the deepest dark reaches of their mind, are afraid they’re not quite cutting it as entrepreneurs. Oftentimes, as business owners, we start our business on the back of a profession, a trade, or a skill we have learnt (plumber, architect, accountant, software developer, designer, mechanic, chef, retail manager) and we feel confident in that particular skill. Starting a new business is an enormous buzz. But once we start a business based on that profession, we suddenly realise it takes a lot more than being a great plumber to build a great plumbing business.
Where’s the toilet paper?
Few business owners have studied to be a business owner, and even those who have attained an MBA or similar qualification, find they’re not prepared for the realities of life as a small business owner. Suddenly everything is down to you, the big decisions about whether or not to bid for that contract, or hire that expensive employee.
You’ll also have to decide on the lease of the new office as well as which toilet paper to buy… and then buy it. To top it off, your people look to you to have Vision, to have the answers and to be the leader.
Three pieces of good news about your leadership
It can be a frightening place to stand in the middle off, but there are three pieces of good news:
You got this far and you’re still standing, so you must be doing something right.
Your people actually want you to be the leader and they’re ready to forgive you just about any stuff up you’re going to make along the way.
Leadership is something you can learn, practice and get better at.
Your business is what it is today, because of WHO you ARE today.
That may seem obvious. But what may not be so obvious is what follows.
Because what it means is this:
If you want SOMETHING you’ve never had before,
First, you’ve got to BECOME SOMEONE you’ve never been before.
Systems and knowledge are never enough
Many business coaching companies sell a “system” that will supposedly deliver a business that generates a million dollars of profit every year. Those systems are often well thought through, well presented and well worth looking into, but they rarely work, at least not by themselves. The reason they don’t work is that Change, business Change or personal Change, is never about systems and knowledge. Just like we all know the system for losing weight (eat less, and exercise more), most of us business owners already know most of what we need to know to Change our businesses.
And just like losing weight means becoming the kind of person who commits to a regimen of eating less and exercising more, changing our businesses means having to become the kind of person who commits to a regimen of developing as people, as managers, as communicators, as coaches… As leaders in other words.
We have to become leaders, the kind of people, who do what needs to be done, to build the kind of businesses that make a million dollars net profit (or substitute whatever figure is relevant for you).
Becoming that kind of business owner, that kind of leader, who builds that kind of business, doesn’t happen overnight. You can’t flick a switch and suddenly become that person. Change is a Journey, an adventure, a process of growth. It takes time and commitment, and nobody can know, on forehand, what your adventure is going to look like or what the outcome of your Journey is going to be. Every business owner has his or her own Journey to make, and every Journey is different.
The one thing we can be sure of is this:
Change won’t happen unless you get on the Journey.
Getting on the Journey means stepping out of your comfort-zone and then staying there. You have to push off from the shore, get out onto the ocean, set a course for the horizon and not come back, because Change never happens in the safety of the harbour.
And you know this already. Take a look back over your life to date: It’s all been a Journey. Ten years ago you couldn’t have done what you do today.
But sometimes we just get stuck for a while in the safety of the harbour. Stepping out of your comfort-zone, leaving the harbour, is hard. The day-to-day of scrubbing the decks, repairing the sails and polishing the brass work gets in the way. And before you know it, the day-to-day is all there is.
The two questions you need to answer
That leads to two questions:
How do you know you’re ready to get on the Journey?
How do you get on that Journey?
The first question is the easiest as well as the hardest to answer:
You’re ready when you feel you’re ready.
More about the connection between personal and Business Change:
Do take a few minutes to watch this gorgeous TED talk by David Whyte, on past and future and journeys of Change.
There’s nothing wrong with being in the harbour for a while. We need to make sure the ship is seaworthy and safe, we need to make sure we know how to sail the ship, we need to learn to navigate and we need to get clear about the compass course we’re going to set once we get under way. The harbour is a great place to do all those things. But there comes a moment when the pull of the wide open ocean becomes irresistible. That’s when it’s time to go. And when you do: Set the course, hoist the sails, put your gaze on the horizon, and don’t look back.
How do you get on the Journey?
And the second question: How do you get on that Journey?
There are many ways to strike out, but one way to get onto such a Journey of discovery, is with me. I take my clients on inspiring journeys like that all the time. You could think of me like the captain of the ship. I know how to keep the ship safe, I know how to navigate, how not to hit the reefs and how to get safely back into harbour at the other end.
And I’d love to come on your next adventure with you.
Once you’ve decided that it’s time to push off and get under way, the process I will take you through is this:
We’ll get very clear about the state of your business and life as it is at the moment. What are the strengths of the business? What are your strengths as the business owner? Where are the stresses in your life? What are the areas in the business that are falling behind? What are the areas you need to develop in as leader?
We take several small steps first. You’ll get to put your toe in the water, feel what it’s like working with me. It’s called the Five Steps to Discovery Process, and it’s mostly free.
We’ll get equally clear about what we want the other end of the Journey to look like. In 6 – 9 – 12 months what do you want your business and your life to look like, in great detail? We’ll develop an enormous set of Goals and picture of the desired future. The Goals will include tangibles, and intangibles. It will include financial targets, and KPI’s across all areas of the business and your life. It will include your state of mind and your health and wellbeing, and everything else that you need to explore and discover to build the business and the life you dream off.
We’ll develop a strategic plan for the achievement of the Goal, with a wide range of monthly milestones.
We’ll shake hands and commit to the Journey, get on board, set the compass course for The Goal, push off, and not come back.
Ultimately, making the decision to Change, to get on the Journey, is Fun. It may not always appear that way, when looking out onto the vastness of the ocean at first, but it will be the most satisfying decision you’ve taken in a long time… I promise you.
Watch this quick video in which I outline some of the unique challenges that come with building a business based around creating beautiful things: buildings, websites, logos, photography, videos, etc.
I have worked with many architects, designers, and owners of creative agencies in the last 11 years. I love the passion that designers have for their profession and their craft. As a business coach for professionals, I understand that there is a special set of challenges in marrying business with the design mindset.
“Roland helped me put my work into a bigger context which defined the purpose of my business and brought clarity to my decisions.”
Building a design agency that is founded on your passion and creativity can be especially tricky at times. Your clients come to you for your creative reputation and they often resist dealing with your staff. And turning a design practice into a profitable business while being true to your principles is a constant balancing act.
“Roland helped transform my business daydreams in to a practical, pragmatic and actionable plan… And then we made it happen”
As a business coach for professionals, this is how I’ll help you build a business that stands the test of time:
Implementing better bookkeeping, workflow management and project management systems. Your fingers on the pulse of all the key indicators of the health of your business, as opposed to keeping your fingers crossed.
Developing absolute clarity abut the Purpose of your business; the reason your business exists and why anybody else would care about that. Know where you’re going and how you’re getting there.
Building relationships with the right people. Referral marketing is the most powerful way to build your business.
Developing marketing strategies that mean you get to build your business with the right type of clients. Clients walk in the door, wanting to do business with you.
Developing and implementing Quality systems that allow you let people get on with things confident the work will be consistent. Make your agency or practice run like a Swiss clock.
Developing better approaches to managing and engaging your staff consultants, so that you won’t have to stand there and watch them all day.
“Working with Roland transformed me and my business. It now flows. It’s less stressful and more enjoyable.”
If you recognise some of those statements above and you’d like to explore how I can help you overcome some of those everyday struggles, click here to book in a free Discovery Coaching Session now as part of my Five Steps to Discovery Process, designed to help you discover and build your own Beautiful Business and Life.