How to make your business take off
This is the first is a series of 12 posts on Change (with a capital “C”) and laying the foundations for building a Great Business that Stands the Test of Time. The following 11 weeks will see one post each week. Please also read last week’s post about Entrepreneurial Types, here.
As a Business-Life Coach (Principles of Business – Life coaching), I believe that your business is built on you. You, personally, are the foundation your business is built on, and if you want to build a Great Business that Stands the Test of Time, you better make sure the foundation is as solid as you can make it. Hence, I believe that effective business coaching and development programs should focus as much on Change of the person of the business owner, as they are on Change in the mechanics of the business. (Read about my explanation of the different forms of coaching, guidance and business support here). As a Business-Life Coach, therefore, I want to help you turn yourself in the very strongest foundation for your business you can be. To do so, we must Change, with a capital “C”, ourselves. See also articles about personal and business Change in the Guardian here, in Success Magazine here, on Medium.com here , and in LinkedIn Pulse here.
The very strongest foundation for a great business
To become the very strongest foundation for your business, I believe you must learn to focus on 10 Priorities. They are:
- Doing Nothing
- Having Fun
- Saying NO
- Asking for Help
- Managing Money
- Managing People
- Managing Product
- Managing Publicity
Over the next 10 posts I’m going to explain each of the priorities in more detail. The 10 posts are quite short (about 200 to 250 words each) and practical. I hope you’ll take the simple messages of each one to heart and experiment with them in your own life as a business owner. You can do a simple search and read all of the Priority posts at once, by clicking on the category: “Ten Priorities” in the category box in the right hand column.
The life of the harried business owner
First, let me sketch a picture of the life of a typical small business owner for you (BTW, I’d love to hear if you recognise yourself in any part of the picture):
You’re the first one in the door in the morning and the last one out at night. You run around from crisis to crisis, extinguishing brush fires all day long. You feel guilty that you don’t do the stuff you know you ought to do to develop the business. Your staff don’t seem able to tie their own shoe laces without your supervision. Customers expect you, not your staff, to be the one who personally does all their work for them, yourself. You actually made more money before you started employing all those people anyway. And finally, you have to do your admin and catch up on your email after the kids have gone to bed.
Sucked into a sea of mud
Recognise any of that picture at all? Even if you only recognise 25% of that picture, you’re most likely on first name terms with overwhelm. Overwhelm is no fun anyway, but worse is that human brains in overwhelm are ineffective, they focus on the wrong things and make the wrong decisions and that leads to more stress and overwhelm and the whole thing becomes a vicious cycle. Overwhelm affects your health and well-being and that of your families and besides, your business gets sucked into a sea of mud as well.
That’s the general state of things for many small business owners in my experience and some of the reasons many small businesses never develop to their potential.
Hence I’ve written The 10 Priorities. Accompanying the 10 Priorities are also a series of videos as as seen on Kochie’s Business Builders on national TV, Channel 7 in Australia, the first video can be seen here and others will follow as they are broadcast. I have also created a survey tool to help you find your own Entrepreneurial Type, you can complete the survey here and you will receive a report with your Type and an explanation of the Types and your strengths and challenges as an Eentrepreneur, by email in 24 to 48 hrs emailed to you.
If you make it your absolute commitment to focus on The 10 Priorities in the coming year, you will create a foundation on which you truly can build a Great Business that Stands the Test of Time, and your life will never be the same either… I promise you.