Masterminds Observations…Passion and Purpose
One of my favourite books is “Rework” by Jason Fried and David Heinemeier Hansson, founders of software company 37Signals. In the 
chapter “Building to Flip is Building to Flop” they say this: “When you build a company with the intention of selling it, you focus on the wrong things. Instead of focusing on getting customers to Love you, you worry about who is going to buy you. That is the wrong thing to obsess over”
That is exactly what I think when I hear all the gurus and business coaches talking about the exit strategies and the need to focus on that.
There is only one thing to focus on every day when you want to start a business, and that is: How do I build something that my customers will love more than any other business out there?
All the greatest and most Fun small businesses that have ever been built, ask themselves one question, every day: “What else would my customers love?”
If you focus on that and nothing else, everything will fall into place and you’ll have as much Fun as you can handle