I read a wonderful book by Chip and Dan Heath a little while ago called “Switch”, “How to change things when Change is hard”
The book is full of wonderful anecdotes and really clear explanations of powerful concepts about change.
The authors explain how most people believe that if something needs to be changed, that we need to go through a process of ANALYSE-THINK-CHANGE, build a business case in other words with figures and stats and graphs. Sadly that turns out to be one of the least effective approaches to building a momentum for change… A vastly more effective approach is SEE-FEEL-CHANGE. In other words let people see and feel the problem and the effect of the problem and help them see and feel the change and the effect of the change to get them on board.
So if you’d like people to “get” why something in your business needs to change… demonstrate… speak to their feelings… tell stories
A 1001 Business Bedtime stories… John had a cornershop
Here follows another one of the “1001 Business Bedtime Stories” … Every story comes straight from the New Perspectives Small Business Bootcamp, stories of business and courage . You might recognise some of them from your own experience.
Once upon a time… a long long time ago in a country not unlike Australia… John owned a cornershop in the inner city…
Running a cornershop in the inner city is hard, there are corner shops everywhere and then there are the 7-Elevens and city express stores and even Woolworths and Coles get in on the act from time to time.
The hours are insane, profitability is minimal and the Competition is just crazy.
Tony often caught himself thinking: “How can I escape this trap of deadly competition with my neighbours, so we can all have a better life”
Working in The Bootcamp with me, tony came to realise that the only way to escape the competition trap was to make the competition irrelevant.
The way to make the competition irrelevant is by making yourself truly unique, by creating something that is completely different from everything else out there.
So he did… it took a lot of courage… But Tony decided to become “The Best Small Supermarket in Sydney”.
The day he made this decision, everything changed. Sydney has great corner-stores, handy convenience stores, big Coles and Woolworths, sexy delis and grocers, but there is only one “Best Small Supermarket in Sydney”.
2 Years later, Tony opened a second store and he is now looking for his third. Tony’s customers love him and love stores, profits are many times what they were 3 years ago and Tony is creating something really special in the Inner City of Sydney
Ask yourself… Where will you find the courage to make Profound things happen in your Bushiness?