Interview of myself by Tom Poland from the B.O.M.B. The Business Owners Marketing Brief.
A quick 5 minute take on why focusing on having Fun in business is the most effective way to ensure that your business does everything it is meant to do, while actually having as much fun as you can have with your clothes on.
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So you’ve got a great product or an awesome service but where are all your customers? Read on to see how Mark found his customers and sent his sales rocketing.
Once upon a time… a long, long time ago in a country not unlike Australia…
Mark was a graphic designer.
In fact he was a fantastic graphic designer. He had put together a small team of other passionate and inspired designers and together they created beautiful, eye-catching, ground-breaking designs. Yet despite his and his team’s talent, the work coming in was sporadic and the business was only just making ends meet.
Sometimes potential clients made enquiries about design work, and sometimes leads just walked in the door. Every now and then Mark made a few phone calls and sent out some emails prospecting for work, but this was only occasionally and usually just when the need for work was greatest.
The result of all this meant that sales were haphazard and work fluctuated wildly. One week the team would be flooded with new projects, the next everyone would be heading home early.
The stress of wondering if the business would survive each month was beginning to affect the quality of the work produced. Mark was finding his staff turnover was high because of the constant insecurity and worry.
Mark wondered, “How can I smooth out the peaks and troughs of work coming in?”
Mark was going grey.
Working in The Bootcamp with me, Mark came to appreciate that he would need a consistent sales strategy and system if he wanted to build a healthy business. He came to see that the only way a business can grow is by making regular and consistent sales. Of all of the Ten Truths, Truth Number 7, that nothing happens until we sell something, really struck home with Mark.
So we got started developing a simple and manageable sales system, and worked on increasing the sales focus of both Mark and his staff. To turn things around Mark would need to not only implement the new sales system but to work consistently at it, week in, week out.
And he did… and it took a lot of courage.
Mark found an easy-to-use customer relationship management (CRM) system, that had great sales funnels and pipeline reports. Then he set targets for himself and his team for numbers of calls to make, emails to send out and proposals to write and follow up. Every week Mark and his team had a 20-minute structured sales meeting.
Very soon things started to turn around, and just three short months later Mark could see a difference. By the end of the financial year the business was at a completely new level.
Now, a couple of years later, Mark has a stable team of 10 designers whose talents are being fully utilised. The business has a great pipeline of work ahead, and Mark now knows with a certainty what his resources are and how much revenue and profit the business will generate in the next three to six months.
And Mark lived happily ever after… The end.
Ask yourself… Where will you find the courage to make profound things happen in your business?