The 5 management truths for building a Fun business

TTTMBF the revolution

The Ten Truths for making business Fun

The Ten Truths for Making Business Fun

And building a business that sustains you for years to come:

This is the third article in a monthly series on Making Business Fun: This article is about the 5 business management Truths

The last article laid out the foundations of a fun business and you can read it here

The articles are based on my book, The Ten Truths for Making Business Fun, published in 2011. All of my books and other resources are available for free here

Building a Fun Business: The five building blocks

And the hard hitting truths about business management

TTTMBF the management truths Would you like to move out of overwhelm and start building a Fun Business that sustains you for years to come? The truth is that once you’ve laid the foundations (using the Hedgehog Principles), it’s all about learning to manage your Fun Business properly.

I won’t lie, you will need to focus on a few fundamentally dull things, small business management in other words, like goal setting, team management,  planning, systems and measuring. However, I have a few shortcuts and strategies up my sleeve that make the process markedly more exciting…

A Fun Business Has Flexible Goals

TTTMBF goal setting Everyone knows that goal setting is a good idea. It engages your team. It improves your decision-making. It helps your business deliver on its promise. What’s more, I don’t believe your business will ever become Fun if you don’t practice goal setting effectively. To manage your business well, to build a great Fun Business, you simply can’t avoid Goal setting.

Still, goal setting is surprisingly difficult to do well. It’s hard to get people onboard. It’s even tougher to keep everyone accountable. Our world is also changing every day, so goals must be continuously adjusted to suit new realities.

SMART is a well-established tool for creating impactful goals:

  • S pecific
  • M easurable
  • A chievable
  • R elevant
  • T imeframed

I like the idea, but I believe that adding three more letters to the acronym makes it exponentially more powerful:

  • S tretch (you can just see yourself reaching for it)
  • I nspiring (for you)
  • P ersonal (about your personal achievements and growth. Read: not about achieving a particular profit level or buying a Porsche because unfortunately, those material things won’t motivate your subconscious brain!).

I always invite my clients to decide on a large, visionary goal for the future (Jim Collins refers to this as the BHAG or “Big Hairy Audacious Goal” in his book, Built to Last) that meets the SMARTSIP criteria and then break it down into a medium-term goal and a goal for the year.

A Fun Business Engages Everyone

TTTMBF helping hand Lots of businesses proclaim that their people are their greatest asset (and to be honest, whenever I read that statement on someone’s website, I run a mile), but most of them generally belie their beliefs with their actions.

Most companies prefer not to think about the fact that a business IS its people, and your business only gets to make money if your people let you. Business Management is about people first and foremost.

If your employees are only interested in their paycheck, you will always struggle to make a dollar and business will feel anything but FUN. On the flip side, if your whole team is enthusiastically pulling in the same direction then your business will move mountains.

So, how can you achieve said nirvana?

  1. Hire the brightest: Find people whose attitude, energy, enthusiasm and resourcefulness matches your culture and team dynamics.
  2. Move beyond money: Listen to people, recognise their achievements and give them the right tools to do a meaningful job well.
  3. Get the team involved: Bring your people into all the processes, planning meetings and rhythms of the business.
  4. Remember that employees are people too: Don’t just dictate – get people involved in developing their own goals.
  5. Play the game of business: Get your people to start thinking like team members who are playing a game that they all enjoy and want to win.

A Fun Business Has a “Living” Business Plan That Drives It Forward

TTTMBF looking into the future, planning Human beings don’t accomplish anything without a plan. In fact, some say it is our ability to plan that sets us apart from other animals. However, most small businesses do not have a formal business plan, and if they do, it generally lives in a dusty bottom drawer.

Having a written plan (AKA one that exists outside of your head) allows other people to engage with it and understand where the business is going. It allows you and others to check progress, brainstorm, make good decisions and maintain focus on the important stuff.

Most business owners know this. I’m sure you do too.

The sticking point comes from a simple misunderstanding. It comes from believing you are expected to develop an externally focused plan in the format we are taught by accountants, consultants and government bodies (read: not designed to be useful for you, the owner) when an internal business plan is what you need.

An internal business plan is a shareable and succinct “living” document. It is created collaboratively and revised frequently. It is designed to support decision-making and internal communication about the direction of the business.

Trust me, once you let go of your idea of what a business plan “should’” look like and just get around a table with a flip chart and a group of your people, you’ll find that business planning is not actually daunting at all, but instead really powerful and Fun.

A Fun Business Has Rhythm and Regularity

TTTMBF rhythm Entrepreneurs are the busiest and most guilt-ridden people on the planet. They work long days, dream about their businesses at night and repeatedly scorn themselves for not living up to some impossible standards laid out by a critical inner voice [HYPERLINK TO BLOG POST 1].

As a result, most business owners operate as crisis managers. This situation has many undesirable consequences: dropped balls, neglected business development, burnout, missed family time, stomach ulcers, or all of the above. An atmosphere of stress and last-minute problem-solving also starts to develop company-wide, leading to low morale and high employee turnover. You get stuck in a loop where you don’t have time to foster predictability, develop systems or train people to handle the crises themselves and because of this, there will always be another crisis.

The way through this dilemma? Building rhythm and regularity into your business.

One of the best first steps you can take is to start a weekly operations meeting where everyone reviews the previous week and plans for the next one (a better one). Want to make it effective? Start and finish on time. Follow an agreed agenda. Ensure everyone is present. Don’t allow distractions. Focus on solutions.

Next, you might decide to look at the systems in the business because systemisation is an important contributor to a sense of calm predictability. This could be as simple as creating a script and a standard form/checklist for inbound office calls.

Remember, people want to feel safe, and safety starts with knowing what the future holds.

A Fun Business Measures the Fun

TTTMBF measuring fun Beyond the most obvious measurements, every business has different priorities. However, there is one key measurement that all business owners should consider starting with: Fun.

Fun is the only success factor that cuts across and influences every aspect of business.

One of the reasons Fun doesn’t usually get measured is that most people believe you can’t because it is intangible. But you can measure intangibles such as Fun. Quite easily and accurately as a matter of fact.

Let’s say you asked your team every Friday afternoon to give an anonymous rating on your Fun in Business scale from 0 to 10, with 10 being the most fun you’ve ever had in business and 0 being the opposite. Next you collate and average those numbers and come up with a single “Fun number” for the week in business.

You could then have a staff meeting every Monday morning and share last week’s Fun number, asking the team what you could all do to get the number just a couple of points higher in the coming week.

The first few times you do this, your team will make silly suggestions about doubling their wages and paintball outings because it is all such a novel idea. However, I guarantee that soon enough it will become obvious to everyone exactly what real business Fun is all about and you will start having practical, productive conversations that make exciting things happen.

Your Homework (The Fun Kind)

Here’s a couple of steps you might take in the coming week(s) in respect of each of the management truths:

For Goal setting:
  1. Thinking about the SMARTSIP structure I describe above, pick a date, ideally no more than a year from now and no less than 6 months away ad create a Goal (or set of Goals) for you and your business that inspires you and is both a stretch, yet achievable,specific and  measurable and meaningful to you personally and motivating for your staff
  2. Create a rough draft monthly plan for achievement of your Goal with monthly milestones
For your team:
  1. Get your team involved. Organise a meeting with your team and introduce the Goal and draft plan to them and work with them to firm up the plan
  2. Assign specific tasks from the plan to team members or groups of team members
  3. Agree on monthly meetings with your team to update the plan, and agree on next months actions and responsibilities
For your business plan:
  1. Incorporate your Goal in a longer term plan. Where do you want your business to be in 5 years, what is it going to look like, what is its focus, how big is it, what new developments have taken place.
  2. On your own or with your team (or part of your team) create a SWOT and create actionable targets to address the top 3 items from each of the sections (see more about SWOT here  and also here )
For Rhythm:
  1. Start by blocking out a small amount of time each week for yourself (as little as an hour each week or as much as you can manage), to do nothing but think and plan and develop new ideas. Phone off, can’t be disturbed, go off site to a cafe if you need to make sure you’re not disturbed.
  2. Implement a weekly half hour meeting with your staff to set up the week… Celebrate the wins from last week and plan to have more wins this week. Make sure it’s quick, efficient and doesn’t talk about why certain things went wrong last week, simply acknowledge the things that went wrong and focus on making sure things go right this week instead.
For measuring the Fun:
  1. In your weekly and monthly meetings, start by asking everyone for one small tiny little thing they can do themselves to mak the week ahead more Fun
  2. In your weekly and monthly meetings ask the staff for one thing you can do to make business more fun for everyone in the week ahead
  3. Start recording the fun suggestions and the fun number (more about measuring Fun in business here)

Next Month:

Next month’s post will be about leadership in a Fun business. Here’s the link

More on this topic:

 

The foundations of a Fun business

TTTMBF hedgehog professor

The Ten Truths for making business Fun

The Ten Truths for Making Business Fun

And building a business that sustains you for years to come:

This is the second article in a series on Making Business Fun: Building a fun business starts with Why; Purpose, Passion and Profit.

The first article in the series, explaining why Fun in Business is the key to building a business that sustains you for years to come is here

The articles are based on my book, The Ten Truths for Making Business Fun, published in 2011. All of my books and many other resources are available for free here

Building a Fun Business: The Foundations

Introducing the hedgehog

introducing the hedgehogOne of the greatest business management books of the last 20 years is called “Good to Great” by Jim Collins. The book explores what makes average companies become great, and a number of the conclusions translate just as well into the world of small business. In particular, I have seen time and time again with clients, friends, colleagues and in my own business that what Jim Collins refers to as the “Hedgehog Principles” are the absolute foundations upon which to build a Fun Business (and a business that sustains you for years to come).

The Big Question of Small Business: Purpose, Passion and Profit

I call it The Big Question of Small Business: Why does your business exist and why would anybody care? The answer is all about the three Ps: Purpose, Passion and Profit.

Jim Collins in his book talks about the simplicity and single-mindedness of the hedgehog.

In order to stay alive, hedgehogs do one thing really well: roll up into a spikey ball when under attack. They do this over and over again, never tempted to vary their approach. The Hedgehog Principles state that a long-term successful business must be able to answer three questions unequivocally and, like the humble hedgehog, never waiver from its commitment to the answers. The three questions are about Purpose, Passion and Profit and together they combine into the one big question I mentioned above, The Big Question of Small Business and

Many businesses can answer one of the three, some can answer two, but very few can satisfy all three. Long-term sustainable success is absolutely dependent on there being complete clarity for all three questions at once.

1) Purpose: A Fun Business Strives to be the Best in the World at ‘Something’

I'm the best there is Question 1: What will we strive to be the best in the world at, day in and day out, without fail?

In the 21st century, it is simply not good enough to answer this question the way most business owners do:

“I give really good customer service.”

“My prices are fantastic.”

“I provide great products and services.”

Why? Because all of your competitors are saying exactly the same thing. Customers want to know what makes you different to everyone else. If you don’t clearly communicate the answer to the first Hedgehog Question, you are essentially leaving it in your customers’ hands to work out what sets you and your competition apart.

Oh, and I know it might feel a little unrealistic to aim to be “the best plumber in the world”, but you can sure as hell strive to be the best plumber in your world (perhaps your suburb) and for your narrow niche or sub-speciality.

Remember, customers always want to know what’s in it for them.

2: Passion: A Fun Business is Passionate About That ‘Something’

passion in business Question 2: What are we absolutely passionate about and will happily jump out of bed for, day in and day out, year after year?

Many business authors have written about the importance of this question:

“People don’t buy what you do, they buy why you do it.” – Simon Sinek (It All Starts with Why)

It’s Not What You Sell, It’s What You Stand For – Roy Spence

There is no doubt that there is deep truth in these statements. People want to know what you stand for: your core values and beliefs. It is this information, more than anything else, that helps them decide to do business with you over your competitors.

You can be passionate about so many things in relation to your business: making people smile, being a trendsetter, helping people achieve their dreams, building partnerships, or even seeing people improve their diet. These are passions that can be clearly connected to and expressed in the purpose of your business, and customers will understand why they’d want to do business with you.

If you don’t care about your business then your customers certainly won’t either, so you must honestly consider what gets you out of bed in the morning and how that relates to what your business does. Oh, and let me give you a hint: your passion for making money won’t do as the answer to this question (sorry!).

I promise, if your passion and your business purpose coincide, you will find it so much easier to take the next steps to building a Fun Business that sustains you for years to come.

Remember, it’s not what you sell, it’s what you stand for.

3: Profit: A Fun Business Makes Sustainable Profits from That ‘Something’

tttmbf profit Question 3: How can we create a long-term sustainable economic model around the answers that we gave to questions one and two?

This question is actually more complicated than it seems, and most businesses never really sit down to work it out properly.

Firstly, just because we are passionate about something and we are the best in the world at delivering that something doesn’t guarantee we can build a business out of it: Is there enough of a market to win consistent work in your area? Do you need to expand into other complementary services or build a flexible team that can manage peaks and troughs in demand?

Secondly, a business must make money to survive. How much money the business needs to make is a complex question to answer. Your business will likely need to provide for your financial needs, and it will also need to make enough profit to provide a return on investment to the shareholders or investors (even if that’s just you and your financial input). A business also needs funds to grow – actual cash that you can use to pay your bills. Businesses in a growth phase will be particularly thirsty for cash and the best way to quench it is by having profits.

Thirdly, it’s important to think about your business’ ability to generate steady long-term profit and cash flow. In other words, if you don’t think about the sustainability of your business model, you might end up with a flash in the pan. A good rule of thumb is to ensure that your business is not reliant on one customer for more than 10% of its revenue.

Finally, the last reason why a business must make profit: Making money is a lot of fun. It is simply a heap of fun to make money and to see the balance sheet grow!

Remember, a business that doesn’t generate profits and cash is a hobby.

Your Homework (The Fun Kind)

If you make sustainable profits from doing something you are passionate about and committed to being the best in the world at, all the steps towards building a Fun Business will fall into place – I promise. And the way I see it, if you are not in business to have a lot of fun then I suggest you find an easier way to make a living!

Still eager to stick with this messy-and-tricky-yet-incredibly-fun entrepreneurial stuff? Ask yourself the following question today:

  • What first steps can I take in the next few weeks to focus my business on the three Hedgehog Questions?

More on this topic:

 

The Ten Truths: Why does Fun in Business Matter?

TTTMBF fun dashboard

The Ten Truths for making business Fun

The Ten Truths for Making Business Fun

And building a business that sustains you for years to come:

This is the first article in a monthly series on Making Business Fun.

The articles are based on my book, The Ten Truths for Making Business Fun, published in 2011. You can access all of my books and many other resources for free here

When Business is Fun, Everything is Working

Fun as a business management tool.

what has fun got to do with it The reality is that most small business owners operate in a constant state of overwhelm and stress. We feel that, at some level, our skills don’t cut the mustard, and we often have no idea where to focus our (very) limited time when faced with seemingly endless priorities.

Sound familiar? This is why “Fun in Business” matters. If your business is fun, you won’t be overwhelmed. If your business is fun, everything is working: you’ve got time to do the things you enjoy, your staff are happy, you’re making money. Need I say more to entice?

Let me show you why Fun is an incredibly powerful business management tool that helps you build a business that lasts, sustainably.

Fun Is the Way Out of Overwhelm

Fun may seem like a very strange and whimsical concept to focus on when we’re talking about growing a business. After all, isn’t fun reserved for time spent socialising at the pub or lazing about on tropical islands? Events that happen outside of business hours. Experiences that are paid for by your business, but otherwise entirely unrelated.

Perhaps not. In fact, I believe that Fun in Business is actually a hard-nosed business management principle. It is that deep sense of reward and satisfaction you get to feel as a result of building a business that hums along like a well-oiled machine.

Anyone else tired of focusing on all the serious stuff? The things that get drummed into us by patronising business management books and gurus? IT systems, contracts, staff management, sales and cashflow are all very important things, of course, but – in my humble opinion – they’re not where we must start.

We must start with fun. Why? Because if your business is fun, it means you

  • are making money
  • have enough time to do what you need to do
  • are proud of the stuff your business makes or delivers
  • know exactly where you’re going and why
  • have happy customers
  • have engaged staff
  • have balance in your life.

In the beginning, when we are first getting started in our business, there is usually a high level of that kind of fun around. Everything is new, exciting, adventurous and challenging. However, after a while, the real world comes rudely a-knocking and we suddenly find that

  • we aren’t making as much money as we thought we were going to
  • we haven’t been able to take our daughter to soccer training
  • our clients haven’t all become our greatest fans
  • our staff aren’t the perfectly aligned human beings that we expect them to be.

When this realisation sets in, we start to feel like we have become a slave to the business. We get worried that the light at the end of the tunnel may not be sunshine.

We try telling ourselves that “Rome wasn’t built in a day” and we “have to take the rough with the smooth” because, like Churchill said, “Never, ever give up!”. We push harder and longer, holding onto the hope that good times will surely follow.

This is Business Hell, and it’s where most of us spend our time: Chasing our tails. Managing crises. Operating as a “Jack of all trades, master of none”. Living in a constant state of overwhelm.

After 30+ years in business (and working with lots and lots of business owners), I have come to believe that the only way out of this overwhelm is to ensure that business itself is fun. Deep and meaningful fun.

Competing Priorities

One of the greatest challenges for businesses, especially small ones, is that there are so many priorities competing for your attention on a daily basis. It feels almost impossible to decide where to focus next.

Many business owners also lack confidence in their aptitude for certain business development tasks. After all, you started this endeavour on the back of your skills as a carpenter, accountant or architect; not your background in sales, marketing, staff management, etc. Nobody taught you how to write an operations manual or create a cashflow forecasting spreadsheet, did they?

The result? Most of us revert back to “picking up the hammer” (because that is the one skill we know like the back of our hand), managing crises and being reactive to whatever is thrown at us. Like I said, Business Hell.

A New Tool for Your Toolkit

fun-o-metre The concept of Fun in Business is an incredibly powerful tool, designed to keep you out of reactive crisis management mode so that you can focus on what is most important for today, tomorrow, next week, next month, next year and beyond.

Here’s how to use it in practice.

Think of a scale from 0 to 10. Let’s call it the Fun in Business scale.

10 on the scale? This past week in business has been so much fun that you can’t wait to get up and go to work. You’ve gone home every day with a big smile on your face. You’ve achieved great things. You had a wonderful time with your co-workers. Everything at work (or in business) has been just brilliant.

0 on the scale? Entirely the opposite. Your week at work has been simply awful on every single level. Pass the vino now.

Now ask yourself the following questions:

  1. What number on the Fun in Business scale would you give your last week at work (or in business)? Let’s say 4.6.
  2. Thinking ahead, what number on the scale would you like next week to be? Perhaps a 5.
  3. What one, two or three actions can you (or we, as a team) take to progress from 6 to 5 on the Fun in Business scale, next week?

These questions, asked consistently, will cut through all of the crises and competing priorities, leaving you relentlessly focused on the next most important thing that must be done in your business.

These questions, answered individually or within a team (anonymously and with the results averaged), will set you up for having hugely productive conversations about how to make tomorrow just a little more fun than yesterday.

I promise, when you commit to building a Fun Business by regularly asking yourself these pivotal questions, you will have taken the first step to building a business that sustains you for years to come.

Remember, a business that isn’t fun won’t be around for long!

Your Homework (The Fun Kind)

Now, I’ve got a hunch that you’re a hands-on kinda person, so here are some actions for you to take that will help make your business more fun. Answer the following questions and start thinking about how you can make intentional changes. The results will be more illuminating than you might think!

  1. Make a list of the 20 most fun experiences or most exciting times you’ve had in your business.
  2. Write down the 3 things you like most about your business.
  3. Write down the 3 things you like least about your business.

More on this topic:

Next installment:

Read the next installment about the Foundations of a Fun business here

First Things First: What is the Purpose of your business?

big question purpose of business

The Big Question of Small Business

Purpose and the accidental small business owner

big question purpose of business

I’m often asked what the secret of small business is. I was recently asked this question by a new internet support service for micro and home based businesses called Brazzlebox . I told them there’s only one thing to get right and that is be able to answer the Big Question of Small Business, What’s the Purpose of your business?

It’s actually a really interesting question, and one that few business owners stop to think about before they get their business underway. I’ve also written about the Big Question here on Medium.com and in other pages on my website here as well as in this podcast for example. To be honest, I think that most business are started more or less by accident.

Of course there are startup entrepreneurs who plan the development of the next widget, they take a shared office space in some kind of incubator and plan to sell their widget to Facebook for 25 trazillion dollars one day, but I believe that those business owners are in a tiny minority.

The small business owners I meet everywhere (and the ones I support) start their business when an ever increasing level of frustration with their  job or career to date simply overflows the bucket and they decide to take control of their life in their own hand.

And when that moment arrives they run around doing the practical logistical things; bank accounts, business names, email addresses, business cards… the basics, but the really important questions are not usually addressed until much later, sometimes never.

Strategic Direction

The really important questions that we should all attempt to answer right from the word go are the questions about the strategic direction of the business, the Goals (short, medium and long term) and the biggest question of all:

Why does your business exists; What’s it on this earth for, and why would anybody care?

Purpose of small business Big Question Mission business card exchangeWhenever I am at a networking function talking to business owners I always ask them what is special, or different about their business, why I would want to do business with them and how I could refer business to them. It’s actually surprising how difficult most business owners find it to a give a clear answer to those questions. Mostly people try and tell me that they have a Great product (Our widget comes in 23 different colours) and they give Great customer service (We re smaller than the competition so we care more about our customers) and their prices are Great too (we’re really efficient and run a tight ship and we have few overheads and we’re committed to “adding value”).

These days I have hardened up a bit so I don’t feel the pain so much anymore and mostly I remain polite and nod with interest and make engaged noises, but deep down I think to myself: “Oh Please… not another one!”

D’OH

Of course you have a great product with a great price and great customer service, “D’OH” as Homer Simpson would say… I don’t think I’ve ever talked to a business owner who told me their product was average, their prices were average and they kind of looked after their customers in an average manner either. The competition has those three covered as well as you do (otherwise they wouldn’t be your competition in the first place) and your potential customers assume you will deliver them those three as a minimum, otherwise they wouldn’t be talking to you.

You have to find what sets you apart, what makes you different, because if you don’t, your customers only have one way to decide who they’ll use and that is by comparing your price and competing on price is a dog’s game, it might work for Walmart and Ikea but few others.

So… Why does your business exist, what’s it on this earth for, and why would anybody care about that?

  • I have a client who is an architect, he defined the purpose of his business as “Architecture that Inspires”
  • I have a client who owns a gym and he defined the purpose of his business as: “To build the finest resistance training community in the world”
  • I have a client who has a video production business and the Purpose of his business is: “It’s a joy to work with us”

Being remembered

When I meet someone at a networking function and I ask them what’s special about their business and they give me a powerful short statement like that, I sit up and take note and I’ll remember them and I will be able to introduce them to potential clients.

Also when your business rests on such a strong statement, it suddenly makes everything so much easier:

  • It’s suddenly easy to make decisions about which jobs to bid for and which opportunities to say No to
  • It’s suddenly clear which employees to hire
  • It’s suddenly clear what prices you should be charging
  • etc etc

Finding the Purpose of your business and being able to express it with complete clarity is absolutely the biggest step you can take to building a sustainable, fun and rewarding business.

Masterminds

masterminds As it happens I have run many webinars on this exact topic. Here is a link to a recording of a recent Small Business Masterminds on Purpose

So I hear you ask: “Ok smartie pants, what’s the Purpose of your own business then?”, and I am so glad you asked, because this is what I get out of bed for every morning:

To help family business owners feel great about themselves and about their business by making Business Fun again

How do you like them apples?… Does that work for you?

I thought so….

Check out the Masterminds webinar and I’ll help you take the first steps to discovering your own Purpose (with a capital “P)… You’ll never look back… I promise you.

Further reading

For more resources, and reading on strategies for growing your business follow this link to the first of the 7 Big Questions that all small business owners want answered

For more information about to how to step out of overwhelm, get unstuck and start having Fun in Business again, click here

Here are some other insights on the Big Question of Business and the Purpose of Business:

Would you like to download my free 12 Question Cheat-sheet to help you find your next Coach? Click here.

Business Journeys, Sarah Regan

Business Journeys, Sarah Regan Little Flowers

Allow time for the good stuff
Interview with Sarah Regan, founder of Little Flowers (http://littleflowers.com.au) in Sydney.
Sarah talks about the curve balls and the changes in direction she had to work through during the time she worked with me and how where she is now is a totally different place than she imagined herself when she started the business 3 years previously.
Business journeys are interviews and stories of business owners about what it’s like to be going on big journeys of change with Roland Hanekroot from New Perspectives Business Coaching and Mentoring

 

Business Journeys GlowWorm Podcast

bike shop

Business Journeys, Maurice Wells

From Solar panels to electric bikes, babies and moving countries.

Maurice wells takes us through the journey of his life as a business owner, listen to the podcast now


 

Journeys, Goals, Ships and Ancient Secrets Podcast

skydiving

Why I Don’t Believe in Goal-Setting

harbourChange and the safety of the harbour

You can also listen to the podcast speech version of this article here:

                     Subscribe in a reader……. or View in Itunes Itunes

At some stage in your life as a business owner, I imagine you would have been told by a business adviser or guru of some kind, that to get ahead in business you must set Goals, right? Of course you have, it is one of the foundations of the personal and business development world. Most gurus and coaches will tell you so.

But I don’t. I don’t believe in Goal setting anymore, at least not in the way we normally think of goals.

This is what I believe about Goals:

Goal-setting is about setting a course on a Journey of Change; Goals are never about actual places to get to.

You see, I work with people who want change in their business and their life. Change is a topic I am passionate about.

Of course, most of us want change at different stages in our lives, but most of us would actually prefer to go shopping for change. We’d much prefer if we could just hand over some cash to someone and simply buy a new business and a new life.

Slick programs

We buy the fancy slick business development programs from the fancy slick marketing companies that promise to change our businesses and our lives. $10,000; $20,000; $50,000; Who cares? It’s cheap at any price if it buys you a new business and a new life.

But here’s my issue with that approach to change:

“If you want something you’ve never had before… You’ve got to be someone you’ve never been before”

That means that you personally have to change before anything else can ever change.

And so… If you want your business and your life to be something different, you can not go out and buy it, any more than you can go out and buy a new “YOU”. You have to go and find a new “You”

And the only place to find a new “You” is on a Journey. Journeys are where we change ourselves and create change around us in the process

And Goals are really important on the journeys of change, but only to help us set the direction on our journey.

A new client

A new client told me the other day that he’d lost his enthusiasm in his business. Some years ago he’d set himself a Goal to pay off his home, but the day after he paid it off, he found that life just continued.

So he thought he should make his next Goal to buy an investment property. And the day after paying it off, he found that life just continued. And so my client wondered: What Next?

I think it was Robert Johnson, the poet, who said when asked about life: “All I know about life is 3 words: It Goes On

Life does just “Go On”, that’s the Journey and that’s the adventure; the Journey is where you’ll find the new “You” and where you create the Change.

Skydiving and ships

skydiving It’s a bit like skydiving. Skydiving is not about getting to the ground. It’s about the journey from the plane to the ground. When you get on the ground, it’s all over, it’s all a memory.

Memories are fun but they don’t change you. “You” are changed on the way down.

(Unless your parachute doesn’t open of course. In which case you will experience radical personal transformation right at the point of landing)

Boom boom…

I’m an old romantic at heart and I always like to think about ships, harbours and ocean voyages. You can be nice and safe on a ship in the harbour, but change won’t ever happen in the safety of the harbour. Nothing will happen until you push off, out of the safety of the harbour. Until you get out onto the ocean, set a course and start rowing for the horizon.

Compass Course

And that, incidentally is where Goals come in. Your Goal is your compass course: You’re heading East North East, until you come upon a reef and then you adjust your course to continue the voyage.

Will it get uncomfortable out on the ocean?

Of course it does, from time to time.

I’ve actually been on a few ocean voyages myself and it always gets uncomfortable and it always gets a little scary and there is always something unexpected that happens. And when it does you have to adjust your course to be able to continue the journey.

Sniff the change

And the journey must always continue if we want to be excited, nourished and rewarded by our careers, our businesses, our relationships, and our lives. Sadly though, we often feel stuck in our life, because we spend too much of it in the harbour.

We might poke our nose out the Heads every now and then on a sunny, calm sunday morning. It feels exciting out the Heads and we get a sniff of what’s out there and we can see the horizon and we imagine what it might be like to keep going, but most of the time we just turn back after lunch.

We live too much of our lives in the safety of the harbour, and change is mostly something we dream about.

It doesn’t have to be like that though.

There is a simple trick that will make it so much easier for you to push off and so much easier for you to stay the course.

Ancient secret

It’s an ancient secret, lost in the mists of time and it’s called: Asking for help.

Find someone you trust and who has your best interest at heart and ask them to help you to get out there and stay out there.

Not because you need help to push off or to row; you can to do that perfectly well yourself.

You want someone beside you:

  • Who can help you set a powerful course.
  • Who can recognise the danger signs, the building storms, the submerged reefs… adjust the course and keep the ship safe.
  • Who will make sure you don’t row around in circles and that you don’t row back to shore.
  • Who can tell you when to row and row hard and when to let the wind push you for a while.

rowing (By the way: Those are the most important roles I perform for my clients every day as a business coach, but a trusted friend, or mentor can step into the same role for you as well.)

And then, what’s at the end of the journey? Will you achieve your Goals?

Remember: The Goal is just a direction, the next harbour is just another stage in the journey and nothing will change in that harbour either.

It Goes On … It’s really important to recognise that… It Goes On… It doesn’t arrive in a nice package, with a price tag and shiny wrapping. You can not buy it.

Push off

So if you’d like your life to be different than it has been until now:

Sit down with someone you trust and explore with him or her if you are ready to get out there and if they’re prepared to come on the adventure with you….

And then

Push off from the shore, get out onto the ocean set a course and start rowing.

And above all

DO

NOT

COME

BACK.

There is no other way… I promise you

Oh… and  don’t forget…be sure to offer to help someone else on their journey too, of course.

Old Fashioned Marketing in the Digital Age: Podcast with Scott Forrest

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Marketing in 2015… The More things change, the more… Really?

What has and what hasn’t changed about marketing in the digital age

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The podcast of the Small Business Masterminds Foundation Webinar on Marketing in 2015. I am joined by Scott Forrest from Motive Marketing to help us get to the bottom of what we really need to know to market our businesses effectively in the days of Social media, SEO, Pay Per Click and Cost Per Lead.

Small business Masterminds Foundation webinars are held every second Thursday… for Free… Go to this link to register for the next one now.

The Purpose of Business Podcast

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Tell the world:  We’re on a Crusade! boy with megaphone

The podcast of the Small Business Masterminds Foundation Webinar on the Purpose of your business (with a capital “P”)

Small business Masterminds Foundation webinars are held every second Thursday… for Free… Go to this link to register for the next one now.

The Work-Life Balance myth for Small Business Owners

work life balance
work life balance myth
“By all means, put your life into your business but don’t let your business take over your life!”

I often hear people carry on about creating work-life balance. You probably do as well. Actually I reckon you’ve told yourself a few times that you should create more work-life balance, haven’t you? But work-life-balance is a myth for most people, especially for business owners.

It’s a nice concept. All ideas about life that revolve around balance are attractive and sensible.

Absolutely. Except for one thing:

For small business owners, your business is your life. So how do you go about creating a balance between two things that are largely one and the same?

Work-Life Balance is a Silly Idea for Small Business Owners

Ask any small business owner in the midst of getting his or her business off the ground and to a sustainable state, and they’ll tell you they virtually never switch off, they’re really never not at work. There is always a part of their brain that’s on the go:

  • I wonder what would happen if I bought that second vehicle?
  • Am I going to get enough money in this month to pay everyone?
  • I wonder if changing the headline on my website will have a positive impact on my Google ranking?
  • Where am I going to find my next new employee?
  • I think there’s an opportunity to offer my products to aged care facilities… How can I best approach that market?
  • We’re out of toilet paper in the office… Don’t forget to pick some up tomorrow on the way in.

It never stops… does it?

Conventioanl Wisdoms Are Not Going to Work for You

work-life balance The conventional idea of work-life balance is actually a nonsense for most small business owners. You can’t close the door behind you at 5.30, go home and switch off. Your office might be at home anyway, or you need to catch up with some admin after the kids have been put to bed.

That’s how it is in small business. Your business is such an important part of you that somehow separating it from your “life” and creating a balance between the two is simply impossible.

But at the same time it has been proven time and time again that everyone needs to switch off, everyone needs to sleep 7 to 8 hrs on average and everyone needs to have social and personal connections with others and that’s before we talk about kids and family, hobbies, sport or health.

How do you manage that as a small business owner so that you don’t burn out, become unhealthy and forget your kid’s names and birthdays (and they yours?)

I believe it starts by acknowledging that life as a small business owner is not the same as life as an employee. It won’t ever be and conventional wisdoms about work-life balance are simply not going to work for you. No point beating yourself up about it, no point telling yourself you “should” go home at 6 and not take the laptop. If you don’t finish that quote tonight you’ll miss the deadline and then the whole thing comes to a screaming halt… Tonight you’ll just have to get back to it as soon as the kids are in bed and if it takes to 2 am to finish the quote…so be it.

Frustrations and Joys

But there are both frustrations as well as great joys to being a business owner, and one of the greatest joys of being the owner is the fact that you can do exactly what you want, when you want and no bastard can tell you different.

I often work on the weekend. As a matter of fact I am writing this article on Saturday evening as we speak (Nigel no friends obviously)… But I don’t mind… On the contrary. I’m going to take off half a day on Monday to do two yoga sessions in the middle of the day and on Thursday I am spending several hours cooking dinner for my daughter and her family and I’ll probably knock off work by lunchtime.

The great joy of being your own boss is that you have the ability to design your work and your life to suit yourself:

  • Want to burn the midnight oil tonight? Great, go for it.
  • Want to sleep in tomorrow and go for a walk? Nobody’s going to stop you.
  • Wake up and the sun is shining, the surf’s up and it’s monday? Grab your board and jump in the car and have a ball.

And if that means you have to catch up tonight and tomorrow night, all good… You’re the boss.

To me, having the flexibility I have is the biggest reason I would never want to work as an employee ever again. It would drive me insane.

Idealised Pictures

Have I sketched an idealised picture of life as a small business owner? Probably.

Do most business owners actually have such a perfect life? Are most business owners actually living the dream?

No most of them don’t for one main reason: Guilt.

Guilt

guilt trip Business owners don’t take off and go surfing when the sun is out and the surf is up because of guilt.

True, right?

Tell me. how many hours a week do you think you have to be at work, working, not to feel guilty? Is it 40 or more?

Truth be told it’s not about the hours, is it? It’s about being seen to be the first one in the door in the morning and the last one out the door at night.

Really? Is that what you started your business for so you could always be the first one in the door and the last one out?

I had a first coaching session with a new client the other day. Talking about the logistics of having regular coaching sessions with me, led to her concerns about her work commitments and how to fit in the hours working with me. She said, can’t we have our sessions in the evening maybe, because today when I left the office I felt I had to make some kind of excuse about why I left the office for the afternoon. I feel guilty leaving the office when they’re all working hard on a Friday afternoon.

I often say that small business owners are the most guilt driven people on the planet (even worse than Catholics, and that’s saying something obviously)

Food for Thought

So think about this… You have created your business. You have given it life and you’ve done so, because you wanted it to provide a certain type of life for yourself and your family and to make you feel proud and challenged and excited and engaged and rewarded; to build on your resourcefulness, to maximise your skills and experience and expand your opportunities in life.

And instead? You feel guilty for wanting to sleep in tomorrow and get to the office at midday.

Do you see my point?

Exactly… You know what to do tomorrow I think!

More about the myth of work life balance and small business owners and yet build the Great Business and Life you dream off here.