Tag: marketing strategy

Marketing when the client is your competitor

Marketing Strategy Competition You’re not competing with other professionals, rather the first competitor you have to face is the actual client. The client needs to be convinced that they really shouldn’t go DIY. They shouldn’t try and manage their own renovations, run their Facebook advertising campaigns, organise their own wedding, or find and hire a new employee.
Posted in Fun in Business, Growth, Small Business Coaching, Truth 5: Marketing and The Market Tagged with: , , ,

Make sweet love to your customers and watch your business grow

Marketing Plan Business Love If you make the focus of your business to turn your customers, all of them into Raving Fans, you’ll never have to do any other marketing, because they’ll do it for you, and better yet, they’ll do it for free.
Posted in Growth, Small Business Coaching, Truth 5: Marketing and The Market Tagged with: , , ,

The Power of Referrals and Word of Mouth Marketing

Most networking events are an absolute waste of time and worse, they’re often boring. I’ve certainly never sold anything at a networking event and yet I keep going. Why is that?
Posted in Small Business Coaching, Truth 5: Marketing and The Market Tagged with: , , , , , ,

Talking to Your Neighbours in the Days of Facebook

chatting across the fence In 2015 I would be surprised if I still need to spend energy convincing business owners to have a website, but just having a website is not enough anymore.
Posted in Small Business Coaching, Truth 5: Marketing and The Market Tagged with: , , , , , , , ,

Drowning in the 21st Century

drowning People say that one of the consequences of the short soundbites of Facebook, Twitter and the internet generally is that human beings are unlearning how to read. We are losing our ability to focus on one thing only for any length of time. Is that true?
Posted in Change Tagged with: , , , , , ,

The Market: Finding Your Niche

we love customers If you and your customers offer the same service and product to the same market, all that is left is to compete on price.
Posted in Development, Growth, Niche Marketing, Truth 5: Marketing and The Market Tagged with: , , , , , ,

1001 Business Bedtime Stories… Laura Had a Fashion Label

1001 Business Bedtime stories… Laura had a fashion label… Truth 2   Here follows another one of the “1001 Business Bedtime Stories”. Every one of the “1001 Business Bedtime Stories” come straight from the New Perspectives Small Business Bootcamp, stories
Posted in Bedtime Stories, Development, Leadership, Small Business Coaching, Truth 2: Planning Tagged with: , , , , , ,

Tony Had a Cornershop

A 1001 Business Bedtime stories… John had a cornershop Here follows another one of the “1001 Business Bedtime Stories” … Every story comes straight from the New Perspectives Small Business Bootcamp, stories of business and courage . You might recognise
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