You’re not competing with other professionals, rather the first competitor you have to face is the actual client. The client needs to be convinced that they really shouldn’t go DIY. They shouldn’t try and manage their own renovations, run their Facebook advertising campaigns, organise their own wedding, or find and hire a new employee.
If you make the focus of your business to turn your customers, all of them into Raving Fans, you’ll never have to do any other marketing, because they’ll do it for you, and better yet, they’ll do it for free.
Most networking events are an absolute waste of time and worse, they’re often boring. I’ve certainly never sold anything at a networking event and yet I keep going. Why is that?
If you and your customers offer the same service and product to the same market, all that is left is to compete on price.
1001 Business Bedtime stories… Laura had a fashion label… Truth 2 Here follows another one of the “1001 Business Bedtime Stories”. Every one of the “1001 Business Bedtime Stories” come straight from the New Perspectives Small Business Bootcamp, stories…
Posted in Bedtime Stories
, Small Business Coaching
, Truth 2: Planning
Tagged with: business strategy
, independent business
, marketing strategy
, plan implementation
, smart goals
, strategic planning
, strategy and action
A 1001 Business Bedtime stories… John had a cornershop Here follows another one of the “1001 Business Bedtime Stories” … Every story comes straight from the New Perspectives Small Business Bootcamp, stories of business and courage . You might recognise…