Why I don’t believe in business coaching and why it works

Why business coaching works captain the in the storm

Don’t talk to me about the storms and the reefs, Coach,  just tell me we’ll be safe

I was working with a business – life coaching client recently, let’s call him Peter. Peter set a big Goal for himself as part of our work together.

Peter’s Goal was so big, in fact, that I was bothered by it. You see, I know from experience, that setting Goals that are too big are likely to have a demotivational effect and worse, can lead to disappointment.

I challenged Peter and asked him if he felt confident the Goal was realistic, and if he felt he could make it happen in the time we had. Peter was adamant. Although he wasn’t sure if he could do it, he wanted to stretch himself and “set it out there”. Peter has done a lot of self-development work and he believes in a version of the “Law of Attraction”, which loosely states that you get what you focus on in life and in business.

Goal blown out of the water

3 Weeks later, Peter rang me unexpectedly. He’d just signed a new contract that meant he’d blown his Goal out of the water two weeks early.

Wonderful news, very exciting and I truly feel Peter deserves every dollar of that success, because he is one of the nicest guys I know.

Peter said: “There you go, I knew it, when you set it out there, the Universe will provide”.

And it’s such a comforting idea, isn’t it? The idea that there is some greater power that’s going to look after you in your time of need. It’s lovely that Peter felt confirmed in his beliefs. It will no doubt help him to remain motivated to move forward in his business and that was his biggest problem prior to coming to see me.

But it confirmed my growing confusions.

I don’t believe

You see, I do not believe in the “Law of Attraction”, or it’s many variants. I don’t even believe in traditional Goal setting anymore. As a matter of fact, there are a whole bunch of foundational principles of my profession of coaching that I have stopped believing in. Consequently, in the past years, I’ve adjusted the way I work with my clients to rely only on well-established scientific principles.

And my clients achieve great things in their businesses and their lives and I am excited and proud of the work I do with them. But the experience with Peter recently makes me wonder if I’m doing the right thing for my clients.

You see, Peter is an old hand at being coached and mentored. I’ve known him for years and we have done a lot of work together. Also, Peter moves in a world where he comes across self-development gurus of many ilks all the time, and he’s convinced by the self-development messages he hears from them. What’s more, Peter and I have become good friends over the years, so he felt comfortable enough with me to push back and set the Goal he wanted to set. It worked out great for him, but not everyone has Peter’s confidence or clarity.

The many contradictions

It’s all very well for me to question myself and my beliefs. I don’t believe anything in life or business is ever black and white, there are no simple rules. Here’s just a few of those contradictions in business:

  • A business must make profit or else it’s a hobby… but… Making profit is not the Purpose of business.
  • A business must have a plan to move forward… but… Planning is guessing
  • Goalsetting is important… but… Goals are not destinations, just directions.
  • Great leaders are fiercely ambitious… but… Not for themselves
  • Systemisation is critical for developing your business… but… I’d hate to live in a world where all restaurants are McDonalds.
  • Knowing how to “close” a sale is a key skill in business… but… The most successful people in business and in life “Give without expectation of return”.
  • Growing your business is fine… but… Don’t focus on growth (focus on delivery instead).
  • Change your business, make it grow, make more money… but… Not unless you yourself change and grow first.

Life is full of contradictions such as those. Sure, it would be easier if it wasn’t and we all like the idea of winning the lottery, but even winning the lottery turns out not to be as great as we thought. (Read about lottery winners and happiness here)

And so I believe questioning myself is healthy, it keeps me sharp and pushing the boundaries. But it’s not necessarily what my clients need from me.

The shortest route

business coachingThe experience with Peter has shown me that most clients simply want to get from point A to point B, via the shortest route possible, with as few detours as possible. And they look for someone to help them get there.

Maybe, when they come across me, they hear my questioning, my lack of certainty and start to wonder if getting my help might take them up the scenic route to point B, and so they’ll move on to someone who promises to take them up the freeway instead.

And that’s a shame, because the thing is, I know I transform people’s lives and businesses. I have literally hundreds of past clients who will attest to that fact.

So what I need to do is to communicate that you can trust me to take you on an amazing journey and adventure, and that like the captain of the ship, I know how to handle the storms when they come up. You don’t particularly want me to talk about the reefs we might hit under way, you just want to know we’ll be safe.

And this blog post?… It’s doing exactly the opposite… isn’t it?… Ah well, Peter loves me anyway.

Would you like to download my free 12 Question Cheat-sheet to help you find your next Coach? Click here.

Further reading and research

You may be interested in taking my ”Are you ready for Change” survey. It takes 10 minutes to complete and I promise it will give you plenty of food for thought. I’ve written more about Change (with a capital ”C”) here.

Here is the link to my webpage about all my coaching, mentoring, guidance and training services

There is a lovely guest post from one of my clients, Geoff Anderson from Sonic Sight about his experience with business coaching here

Here is an article I wrote about how to go about finding the right coach for you and here is a link to my webpage about all forms of business support that are available to small business owners.

And here are three articles on how to go about finding the right business coach on Inc.com , on Entrepreneur.com and on Fastcompany.com. All worth a good read if you’re considering the idea of getting a business coach soon.

I’ve also written here, about the power of great conversations, which is how I fill my days as a business coach.

More about my own coaching background here

 

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