Business and life coaching for small business owners who want to make business FUN
Do you feel stuck and overwhelmed in your business?
I am a business and life coach in Australia. If you are a small business owner in Australia; If you sometimes feel overwhelmed, stuck, frustrated or just fed up, and would like to get unstuck, you might like to read on.
Besides being a business and life coach, I’m also a mentor, guide, supporter and adviser for small business owners. I’m here to help you uncover and build your own unique version of the beautiful business and life you dream of. Join me in embarking on an inspiring journey to make business (and life) fun again. Find out about my Five-Step-Discovery-Process now; the first steps are entirely free. I work with business owners in Tasmania, Melbourne and regional Victoria, Sydney and regional NSW. I am based in beautiful Launceston Tasmania.
Who I help:
My clients come from everywhere. They operate many different types of businesses in all kinds of industries: builders, architects, trades people, designers, consultants, retail, IT, hospitality, and more.
However, most of the people I work with as a business-life coach share a common experience. They frequently feel stuck, swamped and overwhelmed, alternated by brief periods of excitement and fun.
Isolation, stress and overwhelm are part and parcel of the small business journey, from time to time. I’ve certainly had that experience in my many years running various businesses, before becoming a business-life coach. Most of my clients have as well, but the constant feeling of chaos disappears when you discover your own way out with my help.
More about the 5 main categories of business owners I work with:
Coaching for architects, designers, and professional firms

Architects and creatives are often confronted by a specific set of challenges in the development of their businesses. There is a constant tussle between your passion for the art and the need to build a healthy, sustainable and profitable business.
As a business-life coach, I have worked with many architects and designers over the years, and I have a special affinity for the conundrum that’s puzzling you. More about architects here.
Coaching for builders, contractors and tradies

I spent 22 years working as a chippie and builder, so I intimately understand what it takes to build a successful business around your skills as a tradie.
Over the past two decades, I have coached and mentored many builders, carpenters, plumbers, electricians, painters, and beyond. More about builders and tradies here.
Coaching for husband and wife family businesses

Husband and wife family businesses make up the majority of small business partnerships in Australia. They’re the backbone of our economy! But they come with their own unique challenges, particularly surrounding balance and mental health.
I specialise in working with husband-and-wife teams to help them discover and build their own beautiful business and life. More about husband and wife businesses here.
Coaching for studios, salons and workshops

There is a very specific set of common factors at play when it comes to building a business that operates like a salon, studio or workshop.
Having coached and mentored many owners using this business model, I understand the challenges around scheduling, staff management and making profit – and I can help you overcome them to build a business that stands the test of time. More about studios and salons here.
Coaching for retailers

There is an art to running a successful retail business, and the difference between one shop sinking and another swimming can seem quite mysterious at times.
I have coached and mentored business owners in many retail operations – from large supermarkets to people who sell candles in corner shops. I specialise in helping you maintain discipline and consistency alongside constantly asking yourself the question: “What else do my customers want next?”. More about retailers here.
Answering the 7 big questions of small business:
There are 7 big questions that most small business owners face and get stuck on when developing their unique, beautiful businesses. These questions are about business growth, Making more money, being overwhelmed and stuck and isolated, finding help and business support, the challenges of family business, creating better work-life balance and finally, personal development and how to become a better leader in your business.
You can read about all of my strategies as a business-life coach for addressing the 7 Big Questions of Small Business here.
Me and My Mission:

The purpose of my business is helping you feel great about your business and your life by making business Fun.
I am Roland Hanekroot, the founder of New Perspectives Business Coaching. Over the past two decades, I have helped literally hundreds of business owners discover what their unique, beautiful business and life could really look like, and then we’ve gone and built it together in the “Fun in Business Intensive“.
I believe in simplicity and solutions, pragmatism and purpose. You can learn more about my passions and principles here.
I am based in Sydney (NSW, Australia), Launceston (Tasmania, Australia) and The Hague in Holland. I work with business owners all around the world via Video meetings (Zoom, Google Meet, Teams etc) and phone. Be sure to subscribe to my Weekly-One-Minute-Business-Tips or contact me via email or phone (+61 404 490 012) to book a free Discovery Session today.
Just five steps to discover and build your beautiful business:
Your unique, beautiful business and life are waiting to be uncovered by you. If you are ready to come on the adventure of a lifetime with me, we’ll explore what this could really look like for you and then we’ll go on a journey to build it together. My simple “Five Steps to Discovery Process” is designed to inspire you and get you moving, and best of all the first steps are entirely free.
Frequently asked questions about business (and Life) coaching:
Do you need a coach? What sort of coach is right for you? What is business and life coaching? How does a coach help you make the most of your opportunities in business and overcome the challenges? These and many other questions are answered succinctly below with links to further reading.
What is the difference between business coaching and mentoring?
Coaching and mentoring differ in focus and expertise. A business coach helps you improve operations, management, and leadership, drawing on broad business knowledge but not necessarily your specific industry. A mentor, however, has deep experience in your field and offers technical, industry-specific guidance. Choose a coach if you want to develop your business model and leadership skills; opt for a mentor if you need specialized, technical advice in your area.
If you’d like to find out if a business coach is right for you, you can complete this quiz designed to help you make that decision here.
Further reading about business coaching:
Why I don’t believe in business coaching and why it works
What is the difference between a business coach and a consultant?
A consultant typically analyses your business, delivers a report with recommendations, and often helps implement those changes. In contrast, a business coach focuses on you and your team—helping set clear goals and supporting you to achieve them. Coaches are about people and growth; consultants are about systems and development. In reality, there’s often overlap, with some coaches taking a more consultative approach and some consultants offering coaching support.
Further reading:
What is business coaching
What is business and life coaching?
Business and life coaching recognises that, for small business owners, work and personal life are deeply connected. The real opportunity is to create balance and synergy between the two. A business and life coach helps you set meaningful goals across business, family, relationships, health, and wellbeing, then supports you to achieve them. It’s about making your business and life work together, so you thrive in both.
Further reading:
What is business and life coaching?
How do I decide what type of business support is right for me?
Building a beautiful business and life takes support—you can’t do it alone. The right kind of help depends on where you are in your journey. Start by researching online and asking other business owners for recommendations. Shortlist a few providers (3 to 5), review their content and testimonials, and reach out. Notice how they respond and engage. Finally, organise a trial session and come prepared with questions to find the best fit for you and your goals.
Here is a list of twelve questions you can download and ask your potential coaches. The questions are designed to lead to a meaningful conversation that will make it easier for you to make the decision about which way to go.
Further reading:
7 types of support to help you build a beautiful business.
How long should I commit to a coaching engagement?
Business coaching isn’t one-size-fits-all. Some coaches meet monthly, weekly, or as needed, depending on what works best for you. Change takes time, and the quality of your relationship with your coach is key; trust must be built over time. Be wary of anyone promising rapid transformation or instant results. Effective coaching engagements usually last at least six months, but too long can be counterproductive also. Plan to work with a coach for six months to a year for meaningful change to develop.
Further reading:
The 5-Step-Discovery-Process.
How does a coaching engagement work?
Most coaching journeys begin by setting a bold, inspiring goal, your BHAG (Big Hairy Audacious Goal). Together with your coach, you’ll turn that goal into a strategic plan with clear milestones. Then, you’ll meet regularly (weekly, fortnightly, or monthly) to relentlessly focus on the next steps and keep moving forward. The process is about progress, accountability, and celebrating each milestone as you get closer to your vision for your business and life.
Further reading:
Explore the Fun in Business coaching program and how it works.
Does a business coach have to be an expert in my industry?
A business coach isn’t there to be an expert in your trade—they’re experts in business itself. Whether it’s planning, leadership, marketing, or profitability, a coach helps you strengthen the business side so you can thrive. While it’s useful if your coach understands your industry’s unique challenges, their real value lies in guiding you to build a stronger, more resilient business, whatever your field.
Further reading:
Industry specific coaching (Coaching for builders, trades, architects, studios and retail)
How can a business coach help me grow my business?
Although you should be wary of focusing on business growth on its own, business coaches help you set clear, inspiring goals that will often include some measure of business growth. The two of you then create a strategic plan with monthly milestones. Through regular sessions, your coach guides you to the most effective actions, holds you accountable, and supports you through the tough stuff. They offer advice, alternative strategies, and celebrate your wins with you. Growth and progress to your goals is relentless and sustainable, with your coach walking beside you every step of the way.
Further reading:
The 11 key strategies to grow your business
How can a business coach help me make more money?
Profit can’t be the Purpose of business, but a business nevertheless needs to make profit, and profit is a vital measure of success of business. Business coaches help you set inspiring goals, often including profit targets, and create a strategic plan with monthly milestones. Through regular sessions your coach walks beside you every step of the way. Your coach guides you, holds you accountable, and supports you through challenges, offering advice and alternative strategies and celebrating your wins with you. Progress towards your goals and improved profitability is steady and relentless.
Further reading:
7 Strategies for making more money in your business

