Grow your business with online marketing
Digital and online marketing is clearly a subset of the marketing strategies you might focus on to help grow your business. And Business growth is in itself one of the 7 Big Questions about how to build a beautiful business and life. But it is worth focusing on digital marketing specifically, because it has become such an enormously important component of marketing and comprises such a wide variety of experts and specialty knowledge.
From social media experts to digital engagement consultants, web developers, SEO experts, copy writers and other content providers to influencers and specialised “user experience” consultants.
The list is almost endless and constantly changing along with emerging technology, such as artificial intelligence, voice search, chatbots, virtual reality, drones, and progressive web apps.
You could also easily argue that the core principles of marketing haven’t changed, but that we’ve simply got a bunch of new tools to use. At one level that’s true, but on other levels, things have changed drastically.
The reality is, often, your physical presence or locality doesn’t even matter anymore. If you want to be taken seriously today, online engagement across all mediums and channels must be at the heart of your marketing strategy.
All articles about business growth and online marketing on this website:
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The Skinny on Online Marketing in the 2020s
How to do online marketing well. But just because your marketing is done online doesn’t mean the principles of good marketing are any different. Read more The Skinny on Online Marketing in the 2020s ›
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The future of Content Marketing for Small Businesses
Content marketing is all the rage. But what does it really mean for your small business and how do you make the most of it on your budget?Read more The future of Content Marketing for Small Businesses ›
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Every day people are the new influence marketers
Since the advent of modern day marketing, advertisers have long seen the potential in using human billboards as a way to market and sell their products and servicesRead more Every day people are the new influence marketers ›
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Grow your business social media and Snapchat
Social media provides many great options for marketing and growing your business. This article explains how to use snapchat to do so.Read more Grow your business social media and Snapchat ›
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How do you Sell to a Generation That Hates Ads
Marketing to millennials comes with a lot of challenges you may not be used to. Here are some great tips to help you get the right message out to them.Read more How do you Sell to a Generation That Hates Ads ›
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Talking to Your Neighbours in the Days of Facebook, Instagram, Twitter and TikTok
In 2022 I would be surprised if I still need to spend energy convincing business owners to have a website, but just having a website is not enough anymore.Read more Talking to Your Neighbours in the Days of Facebook, Instagram, Twitter and TikTok ›
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Old Fashioned Marketing in the Digital Age: Podcast with Scott Forrest
Scott Forrest from Motive Marketing and I go deep, deeper, deepest and somehow find our way back to the top again about Modern marketing and old fashioned principles of trust and visibility.Read more Old Fashioned Marketing in the Digital Age: Podcast with Scott Forrest ›
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Social Media Marketing and Trust
Don’t take the lazy route when marketing on social media, because you’ll waste your time and your money. You still have to build trustRead more Social Media Marketing and Trust ›
