Coaching Retail Business
Retail is full of great opportunities and great challenges. I have coached and mentored business owners in many and varied retail operations from supermarkets and handbags to bicycles, candles and motor scooters. There is an art to getting a retail business to hum and the difference between a shop that works and one that doesn’t can seem quite mysterious at times. But most of the time there is no mystery at all. It’s all about discipline and consistency, and constantly asking yourself: What else do my customers want next?
“Roland has been an integral part of the success of QE Foodstores, for many years now and I trust will remain so for years to come.”
Does this sound like you?
As a business coach for retail business owners, these are some of the things I often hear owners of retail businesses say:
- “The major chains are always undercutting us”
- “People come in and use us as a showroom and then they go and buy online (and sometimes even bring in the thing they bought online for us to fit or install for them)”
- “My staff just don’t care”
- “My suppliers treat me as a second-class citizen compared to the major chains”
- “I’ve spent a fortune on marketing but I don’t think it’s paying off”
- “Wastage is what’s eating my margins”
- “Every time I find a new site, some major chain offers more money to the landlord than I can afford.”
- “Shoplifting costs me a lot of money.”
- “Centre management is just bleeding us”
- “I have to discount too much to turn my stock”
- “Staff come and go so much that it’s really hard to create an engaged company culture”
Running a retail business is challenging. The risks are large. Setting up a shop usually involves a significant investment, you generally have to sign on to a commercial lease for at least 3 years, which is guaranteed by your personal property, and if you set up shop in a major centre, the lease conditions can be onerous. Staff are often itinerant and difficult to engage and motivate, and in these days of instant internet shopping, it can be difficult to convince customers to buy from you rather than from eBay. And yet, retail offers some wonderful opportunities, to build a great Fun Business that sustains you for years to come.
“In one session, Roland helps me translate a weeks worth of swirling ideas (than may not eventuate) into reality”
What you can expect:
How I’ll help you build a business that stands the test of time:
- Finding absolute clarity about the Purpose of your business and developing a comprehensive but practical business plan on that foundation; Know where you’re going and how you’re getting there.
- Developing and implementing an effective but simple marketing plan; Clients walk in the door, wanting to buy from you.
- Develop simple systems to engage and keep the brightest of your staff; Build a reliable and passionate team of people.
- Implementing better bookkeeping and retail POS systems; Your fingers on the pulse of all the key indicators of the health of your business, as opposed to keeping your fingers crossed.
- Strengthening sales skills throughout the business; Sales conversion rates double and triple.
- Implementing continuous improvement systems; Know your business is getting better and better all the time.
“Roland forced me to address the hard issues and in doing so, I have made changes which have saved me over $50,000 per year.
Next step: The Five Steps:
If you do recognise some of those statements above, then I’d love to have a chat with you to explore if it might be a good idea for us to work together. To explore that question I generally ask people to work through my 5-Step Discovery Process with me, which is purely designed to answer that question for both of us.
The first steps in the process are free and there will be no pressure in any form. At the end of the process, it will be clear to both of us if we should engage and go on a journey and adventure together or not. follow the link to the 5-Step Discovery Process page. The page also outlines all of my regular programs. You can also go straight to my online booking calendar to book a free initial chat.
Business support, coaching and mentoring
There are many forms of support available to business owners: Short term, long-term, government-funded, private, highly personal and customised, or more templated. There is an entire page on this site that details the 7 main types of business support available. How to find the right support for your business is also one of the 7 Big Questions about building a beautiful business and life.
Business owners I work with and industry-specific coaching programs
I have written in detail about the business owners I work with, and furthermore, as you’ve read about on this page, I have developed a number of coaching programs designed to support specific industry groups:
- Coaching for architects, designers, creative agencies and Professional services
- Coaching for Builders, and trades people
- Coaching for Husband and wife businesses
- Coaching for Studios, salons and workshops
- Coaching for Retail businesses (this page)
More reading, books, surveys, webinars
- Take 5 minutes to complete my Free Is-Business-Coaching-Right-For-You-Quiz to help you decide if I am the right Business-Life Coach and Mentor for you at this stage of your business journey.
- Find out about my Five Steps to Discovery Process here
- What is Business-Life Coaching anyway and why would you care?
- Read about the 7 Big Questions all business owners face when developing their business
- Download my free books, White papers, Special Reports and webinars
- Read about all of my business coaching programs.
- Read about the various forms of business support, guidance and advice that are available to small business owners.