How to grow your business with Vision and Purpose
If you want to grow a beautiful business that stands the test of time, you must be able to answer the question: What is the Purpose of your business? In other words, to create sustainable business growth you must be able to answer the question: Why does your business exist and why would anybody care?
Equally, one of the key strategies to escape the feeling of overwhelm in business is to ask the same question: Why does my business exist, what are we here to do?
And by the way, “How to grow my business?” is one of the 7 Big Questions about how to build a beautiful business and life, and “How to get unstuck?” is another one.
Most business owners can’t answer that question succinctly and powerfully. That’s bad because:
- If you don’t know why your business exists, your customers certainly won’t either and that makes price the only differentiator. Competing on price is a dog’s game (unless you’re Aldi, where price is your purpose).
- If you don’t know where to focus your energy, you will never master the greatest skill of effective business owners: the ability to say “NO”.
- The 11 most important strategies for growing your business
- The 6 Questions to get unstuck and escape the whirlpool of business
All articles about business growth and purpose on this website:
Saying No, clearly, respectfully and professionally is one of the key habits you must practice to build a Highly Chilled Small BusinessRead more Highly Chilled Habit #5: Be Clear ›
Ask yourself the Big Question of small business: Why does your business exist and why would anybody care?Read more The foundations of a Fun business ›
How to make money in your business model. I’d hate to live in a world where 18 yr old undertakers ask me:: Do you want roses with that?Read more Making Money from Death and Hamburgers ›
Marketing is personal. The Golden Rule of Business is this: People do business with people they know, like, and trust.Read more Marketing and the Golden Rule of Business ›
What is the Purpose of your business? Knowing the answer to the Big Question is the first step building a beautiful businessRead more First Things First: What is the WHY of your business? ›
Learning how to say No is the most powerful skill a business owner must learn to build a beautiful business. Priority #4Read more The Ten Priorities; Priority #4: Saying No ›
Saying no is one of the most underrated skills of business owners. Learning how and when to say no is key to building a beautiful business.Read more How to Say No in Business ›
Thinking the purpose of business is to make money, is like thinking that people exist to eat. Money allows our business to fulfil its purposeRead more The Purpose of Your Business ›
How to make your business grow for the short medium and long term and build a beautiful businessRead more Top 10 Secrets of Sustainable Business Growth ›