The Rule of Everything
This is the tenth post in the series of The Ten Priorities: Laying the Foundations for a Great Business and Life. The tenth Priority is about Managing your marketing. The introduction to this series on The Ten Priorities is here.
As seen on Kochie’s Business Builders
In a previous article I quoted Seth Godin:
- Do great work
- Make sure lots of people know about it.
The second rule is what we’re talking about in this article, because many of us seem to forget about that rule.
It may seem obvious. No matter how great your products, your people, your systems, your visions and your plans are, if nobody knows how great they, there will be no business.
Many business owners will go out of their way to build a great product, but forget the second Rule. (BTW, the inverse is also true, more about the two different types of entrepreneurs here)
But both rules are equally important.
A business owner who wants to build a great business must learn that in business:
Marketing is everything, and everything is marketing.
Great business owners manage their markets. They ask themselves about the marketing dimension of every aspect of the business. Marketing is as much about the way the business goes about collecting its debts, or about the way people answer the telephones, or about its product warranty, as it is about the Facebook advertising campaign it’s running.
In fact, it can be said, that any activity in the business that does not have a marketing dimension to it, is a waste and should be stopped immediately. (more about the basics of marketing here)
When you learn to ask yourself about the marketing aspect to every decision you make, every system you develop and every action you take, when you learn to manage your market, every day, your business will flourish… I promise you.
Now that you’ve finished Ten Priorities, find out more about the common experiences of being overwhelmed and stuck in business.
Marketing and the 7 Big Questions of Small Business
Business owners frequently ask 7 Big Questions about how to Build a Beautiful Business and Life.
The first of these Big Questions is: How do I grow my business?
To answer that question I have identified the 11 most important strategies to create Business Growth.
The third of those strategies is Grow your business with Marketing. This is one of many more articles on this site that explain how Marketing and Growth hang together, in some depth.