It may seem obvious. No matter how great your products, your people, your systems, your visions and your plans are, if nobody knows how great they, there will be no business.
Let’s say someone wanted to help you get more clients and they had a database 6000 small business owners. How can such a person go about identifying those 5 to 10 perfect introductions for you from amongst the database of 6000?
Social media ad platform Gnack has strictly defined micro-influencers as those people who have 10,000 followers or less. Anything more than that is pointless.
The Y+ Yoga Center in Shanghai, China had straws printed with a woman in yoga gear positioned right on the straw’s bendable region. Every time the straw bends, the yogoist shows off her flexibility in a new position.
You’re not competing with other professionals, rather the first competitor you have to face is the actual client. The client needs to be convinced that they really shouldn’t go DIY. They shouldn’t try and manage their own renovations, run their Facebook advertising campaigns, organise their own wedding, or find and hire a new employee.
There’s absolutely nothing wrong with spending money on advertising, all the great brands and business do from time to time, but you better be sure you’ve dotted all the I-s and crossed all the T-s before you do