Tag: marketing

Getting clear about the perfect clients for your business

Let’s say someone wanted to help you get more clients and they had a database 6000 small business owners. How can such a person go about identifying those 5 to 10 perfect introductions for you from amongst the database of 6000?
Posted in Development, Growth, Niche Marketing, Truth 5: Marketing and The Market Tagged with: , , , ,

Small People Are Breathing Life Into Influence Marketing

Social media ad platform Gnack has strictly defined micro-influencers as those people who have 10,000 followers or less. Anything more than that is pointless.
Posted in Development, Growth, Small Business Coaching, Truth 5: Marketing and The Market Tagged with: , ,

Effective Promotional Products and Why You Should Consider Them

lego man marketing promotional products The Y+ Yoga Center in Shanghai, China had straws printed with a woman in yoga gear positioned right on the straw’s bendable region. Every time the straw bends, the yogoist shows off her flexibility in a new position.
Posted in Truth 5: Marketing and The Market Tagged with: , , , ,

Marketing when the client is your competitor

Marketing Strategy Competition You’re not competing with other professionals, rather the first competitor you have to face is the actual client. The client needs to be convinced that they really shouldn’t go DIY. They shouldn’t try and manage their own renovations, run their Facebook advertising campaigns, organise their own wedding, or find and hire a new employee.
Posted in Fun in Business, Growth, Small Business Coaching, Truth 5: Marketing and The Market Tagged with: , , ,

Before Jumping Into Advertising, Get The Basics of Marketing Right First

Before Jumping Into Advertisement, Get The Basics of Marketing Right First There’s absolutely nothing wrong with spending money on advertising, all the great brands and business do from time to time, but you better be sure you’ve dotted all the I-s and crossed all the T-s before you do
Posted in sales, Truth 5: Marketing and The Market, Truth 7: Sales Tagged with: , , , ,