A 1001 Business Bedtime stories… John had a cornershop
Here follows another one of the “1001 Business Bedtime Stories” … Every story comes straight from the New Perspectives Small Business Bootcamp, stories of business and courage . You might recognise some of them from your own experience.
Once upon a time… a long long time ago in a country not unlike Australia… John owned a cornershop in the inner city…
Running a cornershop in the inner city is hard, there are corner shops everywhere and then there are the 7-Elevens and city express stores and even Woolworths and Coles get in on the act from time to time.
The hours are insane, profitability is minimal and the Competition is just crazy.
Tony often caught himself thinking: “How can I escape this trap of deadly competition with my neighbours, so we can all have a better life”
The Fun in Business Intensive
Working in The Fun in Business Intensive with me, tony came to realise that the only way to escape the competition trap was to make the competition irrelevant.
The way to make the competition irrelevant is by making yourself truly unique, by creating something that is completely different from everything else out there.
So he did… it took a lot of courage… But Tony decided to become “The Best Small Supermarket in Sydney”.
The day he made this decision, everything changed. Sydney has great corner-stores, handy convenience stores, big Coles and Woolworths, sexy delis and grocers, but there is only one “Best Small Supermarket in Sydney”.
2 Years later, Tony opened a second store and he is now looking for his third. Tony’s customers love him and love stores, profits are many times what they were 3 years ago and Tony is creating something really special in the Inner City of Sydney
Ask yourself… Where will you find the courage to make Profound things happen in your Bushiness?