The Two Rules of SethContinuous improvement an quality management: This is the ninth post in the series of The Ten Priorities: Laying the Foundations for a Great Business and Life. The ninth Priority is about your Managing the quality of your Products or Services. The introduction to this series on The Ten Priorities is here. One of the most insightful modern business gurus I know, Seth Godin, said it really well: “To do well in business you only have to do two things:
- Deliver a great Product or Service
- Make sure lots of people know about it”
If you give the customer his widget and it turns out to be not quite right, it doesn’t have the quality the customer expects, the customer won’t be happy and tell his friends that the widgets you sell aren’t always quite right.
But resist it you must.
Continuous improvement means always delivering on your promiseCome what may, your business must deliver what it promises. Quality management, and continuous improvement means not that you always have to build Rolls Royce motor vehicles, but if your company name happens to actually be Rolls Royce, you better not build an Hyundai. The inverse is that if you are managing your business along quality management principles, if your customers expect an Hyundai, it’s simply silly and a waste of effort to try and deliver them a Rolls Royce. Quality management is about defining the product or service you promise and delivering exactly that, every time, no more, no less. Not until you’ve mastered the arts of:
- Looking after yourself
- Giving yourself the time to think
- Ensuring that business is Fun
- Saying No
- Money management
- Asking for help
- Having your people do great work