I came across this quote by Seth Godin in “Small is the new Big”

“Too many companies believe that their owners would have them make schlock and alienate their customers for the sake of profit…”

Odd really… As human beings, we are prepared to make and do stuff that just isn’t all that remarkable, but when we are the customer ourselves, we expect even the item we’ve bought at a knock down bargain price to be perfect in all respects. Why do we allow ourselves to be tempted to think that “close enough is good enough”?