The two Rules of Seth
This is the ninth post in the series of The Ten Priorities: Laying the Foundations for a Great Business and Life. The ninth Priority is about your Managing the quality of your Products or Services. The introduction to this series on The Ten Priorities is here.
One of the most insightful modern business gurus I know, Seth Godin, said it really well:
“To do well in business you only have to do two things:
- Deliver a great Product or Service
- Make sure lots of people know about it”
As usual Seth Godin nails it, and the last two Priorities are about those two simple rules of Seth’s.
Because the problem is, they’re a lot easier said than done.
To have any hope of following Seth Godin’s 2 Rules, you have to have gone a long way to covering Priorities #1 through #8 first.
It’s really hard to be uncompromising about the quality of the thing you sell, in the face of the day to day challenges of business. The temptation to let a less than perfect widget go out the door, because a customer is screaming at you, can be hard to resist.
But resist it you must.
If you give the customer his widget and it turns out to be not quite right, the customer won’t be happy and tell his friends that the widgets you sell aren’t always quite right.
Come what may, your business must deliver what it promises. You don’t have to build Rolls Royce motor vehicles, but if your company name happens to actually be Rolls Royce, you better not build any Hyundais.
Not until you’ve mastered the arts of:
- Looking after yourself
- Giving yourself the time to think
- Ensuring that business is Fun
- Saying No
- Money management
- Asking for help
- Having your people do great work
Will you be the kind of business owner who can build a business that delivers what it promises, all day, every day… I promise you