Marketing and the Golden Rule of Business

paul_keating

We are all hungry for personal connection. That means that even though I am a business coach and can write all kinds of really clever things about business, people want to get to Know me, Like me and Trust me first and foremost.

Posted in Change, personal change, Truth 5: Marketing and The Market Tagged with: , , , , , ,

When Death Enters the Room Everything Changes

grim reaper

The process of becoming more and more decrepit, becoming dependent on the goodness of others and slowly losing all capacity for making your own decisions about your own life… that scares the bejeesus out of me.

Posted in Change, death, personal change Tagged with: , ,

Sales is about Giving rather than Getting

nero

The Golden Rule: “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” … If you diligently construct your reputation on the ‘The Golden Rule’ of sales, you will cultivate a flourishing reputation and the influence it generates will reach way beyond the people you meet.

Posted in Small Business Coaching, Truth 5: Marketing and The Market, Truth 7: Sales Tagged with: , , , , , , , , ,

Nostalgia, Folk Festivals and Morris Dancing

jailer's pet

Morris dancing has nothing to do with fertility. It’s just about whimsical imitation of exotic cultures… The word Morris seems to derive from the word Moor

Posted in Uncategorized Tagged with: , , , , , , ,

Customer Feedback the Simple Way

disapproval

Do you know if your customers truly love you? Are they advocates of your business or are they looking for the right opportunity to move on? What are you doing to find out?

Posted in Small Business Coaching, Truth 5: Marketing and The Market, Truth 6: Customers Tagged with: , , , , , , ,

Business the Simple Way

lemonade kid

To be successful in business you only have to do two things: Do Great Work… and make sure lots of people know about it

Posted in Development, Growth, Small Business Coaching, Uncategorized Tagged with: , , , , , , ,

Outsourcing

vogons

Let’s be quite clear about this. By engaging Rajiv to carry out the design and illustration work for my third book, I’ve taken work away from an Australian designer and illustrator and I’ve done so because it’s cheaper… much cheaper.

Posted in Change, Fun in Business, Leadership, Small Business Coaching, Truth 8: Operations and Innovation Tagged with: , , , , , , ,

Marketing Made Easy

dr evil

Marketing gurus have many grand theories about what works and what doesn’t to grow your business. But when you listen to all of them it’s like having your brain fried by Dr Evil, it’s all just so confusing.

Posted in Niche Marketing, Small Business Coaching, Truth 5: Marketing and The Market, Uncategorized Tagged with: , , , , , , ,

Drowning in the 21st Century

drowning

People say that one of the consequences of the short soundbites of Facebook, Twitter and the internet generally is that human beings are unlearning how to read. We are losing our ability to focus on one thing only for any length of time. Is that true?

Posted in Change Tagged with: , , , , , ,

Social media marketing

trust

I bet no one has ever done business with you unless they trusted you at least at some level… A different level of trust is required to engage with a financial planner than to buy a litre of milk from the corner store, but without trust there is no business.

Posted in Growth, Small Business Coaching, Truth 5: Marketing and The Market Tagged with: , , , , , ,