You’re not competing with other professionals, rather the first competitor you have to face is the actual client. The client needs to be convinced that they really shouldn’t go DIY. They shouldn’t try and manage their own renovations, run their Facebook advertising campaigns, organise their own wedding, or find and hire a new employee.
The ultimate aim of many of the religions and philosophies of life, as I understand them, is to attain a state of mind akin to that of the frogs: Nothing matters, except being entirely present in the here and now. Being here and nowhere else.
I thought I was going to be a modern day pirate like Long John Silver (a fantasy recently revived with the swashbuckling Netflix series “Blacksails”), but it turned out I got violently seasick on the oceans of the world. And besides my wife and I had our first child and children don’t go that well on pirate ships.
My friend doesn’t have payment terms or a collections system. And consequently, some of the people in the art world who are his clients, use him like a doormat. Time and again. Every year some of his clients think it’s ok to pay him last, after everyone else has been paid. Sometimes he doesn’t even get paid at all.
Secret #6: Make sure no customer is responsible for more than 10% of your revenue if you want potential buyers to get excited about your business.
“Where you direct your gaze on a motorcycle is where the bike will automatically want to follow. When spotting a pothole, focus on where you want to go instead if you want to avoid breaking your fork.”
In your heart of hearts, deep deep down, if you were given the best possible advice and you were to carry out that advice to the letter, do you think it’s possible for you to remedy this situation with your staff member and turn him or her into the engaged, highly functioning team member you need?
Growth is irrelevant. I’m not sure who ever made growth such a focus in business, but he (and it’s guaranteed to be a he, btw) should have been strangled at birth.
When my coaching engagements work really well, they do so because we get the three big questions right and when they don’t, the problem is always about those same three questions as well