I’ve published a new book I’m launching a new Mission and I want your help to spread the word to all corners of the small business world… seriously get on board!
Marketing and the Golden Rule of Business
We are all hungry for personal connection. That means that even though I am a business coach and can write all kinds of really clever things about business, people want to get to Know me, Like me and Trust me first and foremost.
When Death Enters the Room Everything Changes
The process of becoming more and more decrepit, becoming dependent on the goodness of others and slowly losing all capacity for making your own decisions about your own life… that scares the bejeesus out of me.
Sales is about Giving rather than Getting
The Golden Rule: “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” … If you diligently construct your reputation on the ‘The Golden Rule’ of sales, you will cultivate a flourishing reputation and the influence it generates will reach way beyond the people you meet.
Nostalgia, Folk Festivals and Morris Dancing
Morris dancing has nothing to do with fertility. It’s just about whimsical imitation of exotic cultures… The word Morris seems to derive from the word Moor
Posted in Uncategorized Tagged with: festivals in Australia, folk dancing, folk festivals Australia, Honeybees choir, Honeybees Sydney, Medieval dance, Morris dancers, Morris dancing
Customer Feedback the Simple Way
Do you know if your customers truly love you? Are they advocates of your business or are they looking for the right opportunity to move on? What are you doing to find out?
Business the Simple Way
To be successful in business you only have to do two things: Do Great Work… and make sure lots of people know about it
Outsourcing
Let’s be quite clear about this. By engaging Rajiv to carry out the design and illustration work for my third book, I’ve taken work away from an Australian designer and illustrator and I’ve done so because it’s cheaper… much cheaper.
Marketing Made Easy
Marketing gurus have many grand theories about what works and what doesn’t to grow your business. But when you listen to all of them it’s like having your brain fried by Dr Evil, it’s all just so confusing.
Posted in Niche Marketing, Small Business Coaching, Truth 5: Marketing and The Market, Uncategorized Tagged with: digital marketing, how to market your business, internet marketing, marketing tips for business, Niche Marketing, online business marketing, overwhelm in managing business, small business tips
Drowning in the 21st Century
People say that one of the consequences of the short soundbites of Facebook, Twitter and the internet generally is that human beings are unlearning how to read. We are losing our ability to focus on one thing only for any length of time. Is that true?
Posted in Change Tagged with: business advisory, business information, business services, information overload, marketing strategy, random reading, Social media
