Marketing made easy

dr evil

Marketing gurus have many grand theories about what works and what doesn’t to grow your business. But when you listen to all of them it’s like having your brain fried by Dr Evil, it’s all just so confusing.

Posted in Niche Marketing, overwhelm, Truth 5: Marketing and The Market, Uncategorized Tagged with: , , ,

Drowning in the 21st century

drowning

People say that one of the consequences of the short soundbites of Facebook, Twitter and the internet generally is that human beings are unlearning how to read. We are losing our ability to focus on one thing only for any length of time. Is that true?

Posted in Change Tagged with: , , , , , ,

Social media marketing

trust

I bet no one has ever done business with you unless they trusted you at least at some level… A different level of trust is required to engage with a financial planner than to buy a litre of milk from the corner store, but without trust there is no business.

Posted in Growth, Small Business Coaching, Truth 5: Marketing and The Market Tagged with: , , , , , ,

Predictability and Swiss clocks

swiss clock cropped

At the end of that quarter, Jamie couldn’t believe his eyes when he printed out his profit and loss report that showed an increase in net profit of 20% over the previous quarter. After 4 months Jamie also noticed that the backlog had shrunk by 50%.

Posted in Truth 3: Numbers and Your Finger on The Pulse, Truth 5.2: Predictability Tagged with: , , , , , ,

Staff and the Germans in Brazil

winning kid

The business owner’s lament: “I know I could run such a great business if it wasn’t for those pesky staff”… So how do we get our staff do what we want them to do?

Posted in Change, Fun in Business, Leadership, Truth 9: Staff Tagged with: , , , , , ,

What’s worse than Tough Choices?

measure love

For every complex business problem there is a sporting analogy, that’s simple, obvious, profound… and… Wrong!

Posted in Change Tagged with: , , , , , ,

Get Involved in Your Community

plumber

Nobody but you “gets” it… do they? … wrong… some of them do “get” it… those people are called fellow business owners

Posted in Business Advisory Board, Truth 5: Marketing and The Market Tagged with: , , , , , , ,

Becoming a Sales Machine

sales flexibility

In order to sell your service, you have to sell yourself first

Posted in Truth 5: Marketing and The Market, Truth 7: Sales Tagged with: , , , , , , ,

Happiness

enough

Searching for Happiness is a self defeating contradiction

Posted in Courage, Development, Fun in Business, Growth Tagged with: , , , , , , ,

Customers

restaurant

Raving Fan Customers will drag their friends to come and do business with you and they will actively defend you against your competition

Posted in Development, Growth, Truth 5: Marketing and The Market Tagged with: , , , , , , ,