All of his KPIs moved up, except one… His revenue. Sales stuck more or less where they’d been for the past three years, and nothing seemed able to get that number to move.
My ex-wife could see what was going on and she worried that I and the business were going to go under unless something changed. So she suggested that she join the business and take control of the back office, the systs and procedures, financial management and HR, allowing me to focus on the stuff I was good at.
At the same time, I know that very often the work I do with my clients results in a turnaround in their business worth many times what they pay me. Looking at the “Value Based Pricing Model” in other words, I really don’t charge anywhere near enough for my coaching and I have tried to increase my fees for a little while now.
But just like I would be sad to live in a world where the only restaurants we can eat at are McDonalds, likewise I’d hate to live in a world where all the funeral parlours were run by 18 yr olds who were trained to ask me: “Do you want roses with that?”
Husband and wife business partnerships can be really satisfying, they can be great vehicles for making money while allowing a couple to grow and develop together. But family businesses come with a unique set of challenges.
I realised, one day, that what caused my procrastination, was not knowing what to write. That insight changed my procrastination patterns forever because I started taking a whole new approach to my writing. From that day, I decided to trust myself that something would come out as long as I’d start writing.
“Of course” he replied, “It felt really good to get those things done. But that’s not the point. I still didn’t do my tax return after making a commitment to myself to do so this weekend”.
How do you keep delivering consistent quality and reliability, day in day out, even when your business doubles and triples?